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Connect Sendgrid to Google Ads to nurture leads acquired via ads using personalized emails. Latenode's visual editor makes it easy to customize email sequences based on ad campaign performance. Scale affordably by paying only for execution time.
Swap Apps
Sendgrid
Google Ads
No credit card needed
Without restriction
Create a New Scenario to Connect Sendgrid and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Google Ads will be your first step. To do this, click "Choose an app," find Sendgrid or Google Ads, and select the appropriate trigger to start the scenario.
Add the Sendgrid Node
Select the Sendgrid node from the app selection panel on the right.
Sendgrid
Configure the Sendgrid
Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Sendgrid node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
Sendgrid
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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Sendgrid and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Sendgrid and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Sendgrid
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Sendgrid, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and Google Ads integration works as expected. Depending on your setup, data should flow between Sendgrid and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Sendgrid + Google Sheets + Google Ads: Track email campaign performance by monitoring open rates in Sendgrid. Update Google Sheets with campaign data. If open rates fall below a threshold, pause associated Google Ads campaigns to optimize ad spend.
Google Ads + Salesforce + Sendgrid: When a lead converts through Google Ads, create a new lead in Salesforce and send a personalized welcome email via Sendgrid.
About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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How can I connect my Sendgrid account to Google Ads using Latenode?
To connect your Sendgrid account to Google Ads on Latenode, follow these steps:
Can I track ad conversions via Sendgrid emails?
Yes, you can! Latenode’s flexible data mapping easily passes Google Ads conversion data to Sendgrid for personalized email follow-ups,boosting engagement and ROI.
What types of tasks can I perform by integrating Sendgrid with Google Ads?
Integrating Sendgrid with Google Ads allows you to perform various tasks, including:
How can I use JavaScript to enhance the integration?
Latenode allows custom JavaScript code within workflows. This lets you transform data, manipulate APIs, and add unique logic.
Are there any limitations to the Sendgrid and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: