Sendgrid and Klaviyo Integration

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Sync Sendgrid email events to Klaviyo for targeted campaigns. Latenode’s visual editor simplifies custom logic for advanced segmentation, while JavaScript nodes enable unique personalization, scaling affordably with execution-based pricing.

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Sendgrid

Klaviyo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Klaviyo

Create a New Scenario to Connect Sendgrid and Klaviyo

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Klaviyo will be your first step. To do this, click "Choose an app," find Sendgrid or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Sendgrid

Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Sendgrid

Sign In

Run node once

Add the Klaviyo Node

Next, click the plus (+) icon on the Sendgrid node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

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Klaviyo

Authenticate Klaviyo

Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.

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Connect Klaviyo

Sign In

Run node once

Configure the Sendgrid and Klaviyo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Klaviyo Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Sendgrid and Klaviyo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and Klaviyo integration works as expected. Depending on your setup, data should flow between Sendgrid and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Klaviyo

Shopify + Klaviyo + Sendgrid: When a customer abandons their cart in Shopify, their profile is added to a Klaviyo list for abandoned cart sequences. Sendgrid sends a transactional email confirming subscription to the abandoned cart series.

Facebook Lead Ads + Klaviyo + Sendgrid: When a new lead is captured in Facebook Lead Ads, a profile is created in Klaviyo, and a subscription confirmation email is sent via Sendgrid.

Sendgrid and Klaviyo integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Klaviyo

Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.

Sendgrid + Klaviyo integration

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FAQ Sendgrid and Klaviyo

How can I connect my Sendgrid account to Klaviyo using Latenode?

To connect your Sendgrid account to Klaviyo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Klaviyo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Klaviyo emails based on Sendgrid events?

Yes, you can! Latenode allows this with a visual interface and conditional logic, keeping your audiences synced and engaged across both Sendgrid and Klaviyo.

What types of tasks can I perform by integrating Sendgrid with Klaviyo?

Integrating Sendgrid with Klaviyo allows you to perform various tasks, including:

  • Sync new Sendgrid contacts to Klaviyo lists for segmentation.
  • Trigger personalized Klaviyo flows upon specific Sendgrid events.
  • Track Sendgrid email performance within Klaviyo dashboards.
  • Update Klaviyo profiles with data from Sendgrid email interactions.
  • Create unified customer profiles combining data from both platforms.

How does Latenode handle large contact list synchronization?

Latenode efficiently manages large lists with optimized data processing, ensuring reliable synchronization between Sendgrid and Klaviyo at scale.

Are there any limitations to the Sendgrid and Klaviyo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require custom JavaScript code.
  • Real-time synchronization depends on API availability and rate limits.
  • Historical data migration might necessitate batch processing.

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