Sendgrid and Omnisend Integration

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Orchestrate email campaigns across Sendgrid and Omnisend based on user behavior. Latenode’s visual editor simplifies complex logic, while affordable execution-based pricing makes scaling these personalized experiences far more cost-effective than other platforms.

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Sendgrid

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Omnisend

Create a New Scenario to Connect Sendgrid and Omnisend

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Omnisend will be your first step. To do this, click "Choose an app," find Sendgrid or Omnisend, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Sendgrid

Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Sendgrid

Sign In

Run node once

Add the Omnisend Node

Next, click the plus (+) icon on the Sendgrid node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Sendgrid

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Omnisend

Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Omnisend

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Connect Omnisend

Sign In

Run node once

Configure the Sendgrid and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Omnisend Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Sendgrid and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and Omnisend integration works as expected. Depending on your setup, data should flow between Sendgrid and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Omnisend

Sendgrid + Omnisend + HubSpot: When a new contact is created in Sendgrid or Omnisend, the contact details are automatically added or updated in HubSpot, ensuring unified marketing data across platforms.

Omnisend + Sendgrid + Slack: Monitor email campaign performance from both Omnisend and Sendgrid. Get notified in a Slack channel when a customer event occurs, providing the marketing team with real-time updates.

Sendgrid and Omnisend integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

Sendgrid + Omnisend integration

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FAQ Sendgrid and Omnisend

How can I connect my Sendgrid account to Omnisend using Latenode?

To connect your Sendgrid account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Sendgrid contacts to Omnisend lists?

Yes, you can! Latenode allows seamless contact synchronization, automatically adding new Sendgrid contacts to your specified Omnisend lists. Leverage no-code blocks and JavaScript for advanced filtering.

What types of tasks can I perform by integrating Sendgrid with Omnisend?

Integrating Sendgrid with Omnisend allows you to perform various tasks, including:

  • Automatically adding new Sendgrid subscribers to an Omnisend segment.
  • Triggering Omnisend marketing automation from Sendgrid event data.
  • Creating personalized email campaigns across both Sendgrid and Omnisend.
  • Updating contact properties in Omnisend based on Sendgrid email activity.
  • Consolidating email analytics from both platforms into a single dashboard.

What Sendgrid events can trigger workflows on Latenode?

You can trigger workflows based on events like email sent, delivered, opened, clicked, bounced, dropped, and unsubscribed events.

Are there any limitations to the Sendgrid and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the API rate limits of both services.
  • Complex data transformations might require JavaScript coding.
  • Historical data migration between the platforms is not natively supported.

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