Sendgrid and Zoho CRM Integration

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Automatically log Sendgrid email interactions as activities in Zoho CRM. Build on Latenode using no-code blocks, customize with JavaScript, and scale affordably β€” paying only for execution time.

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Sendgrid

Zoho CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Zoho CRM

Create a New Scenario to Connect Sendgrid and Zoho CRM

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Zoho CRM will be your first step. To do this, click "Choose an app," find Sendgrid or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Zoho CRM Node

Next, click the plus (+) icon on the Sendgrid node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Zoho CRM

Authenticate Zoho CRM

Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.

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Configure the Sendgrid and Zoho CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

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Run node once

Set Up the Sendgrid and Zoho CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Sendgrid and Zoho CRM integration works as expected. Depending on your setup, data should flow between Sendgrid and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Zoho CRM

Zoho CRM + Sendgrid + Calendly: When a lead is created or updated in Zoho CRM, send them an email via Sendgrid with a Calendly link to schedule a demo.

Zoho CRM + Sendgrid + Slack: When a lead in Zoho CRM is updated, check if it matches specific criteria (e.g., status changed to 'Customer'). If it does, send a welcome email via Sendgrid and post a notification in a designated Slack channel.

Sendgrid and Zoho CRM integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Zoho CRM

Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.

Sendgrid + Zoho CRM integration

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FAQ Sendgrid and Zoho CRM

How can I connect my Sendgrid account to Zoho CRM using Latenode?

To connect your Sendgrid account to Zoho CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Zoho CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate personalized email campaigns based on CRM data?

Yes, Latenode enables automated campaigns triggered by Zoho CRM data. Utilize AI to personalize emails, boosting engagement with dynamic content, A/B tests, and JavaScript for complex logic.

What types of tasks can I perform by integrating Sendgrid with Zoho CRM?

Integrating Sendgrid with Zoho CRM allows you to perform various tasks, including:

  • Automatically adding new Zoho CRM contacts to Sendgrid mailing lists.
  • Triggering email sequences in Sendgrid upon specific Zoho CRM deal stages.
  • Updating Zoho CRM contact information based on Sendgrid email engagement.
  • Creating new Zoho CRM tasks when a Sendgrid email bounces.
  • Sending summary reports from Zoho CRM via scheduled Sendgrid emails.

What Sendgrid event data is available inside Latenode workflows?

Latenode provides access to email events like opens, clicks, bounces, and deliveries, enabling you to trigger automations based on recipient behavior.

Are there any limitations to the Sendgrid and Zoho CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial setup requires appropriate permissions for both Sendgrid and Zoho CRM accounts.
  • Rate limits imposed by Sendgrid and Zoho CRM may affect high-volume workflows.
  • Complex data transformations may require JavaScript knowledge.

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