Serper and Apify Integration

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Automate SEO insights: Use Serper to find target keywords, then leverage Apify for large-scale data extraction and analysis. Customize data handling with JavaScript and scale affordably on Latenode's execution-based pricing.

Serper + Apify integration

Connect Serper and Apify in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Apify

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Apify

Create a New Scenario to Connect Serper and Apify

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Apify will be your first step. To do this, click "Choose an app," find Serper or Apify, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In
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Run node once

Add the Apify Node

Next, click the plus (+) icon on the Serper node, select Apify from the list of available apps, and choose the action you need from the list of nodes within Apify.

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Authenticate Apify

Now, click the Apify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apify settings. Authentication allows you to use Apify through Latenode.

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Connect Apify

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Run node once

Configure the Serper and Apify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Apify Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Serper and Apify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Apify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Serper and Apify integration works as expected. Depending on your setup, data should flow between Serper and Apify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Apify

Serper + Apify + Google Sheets: Track keyword rankings from Serper using the Google Search action. Scrape the top-ranking websites identified by Serper with Apify using the Scrape Single URL action. Log the extracted data in a Google Sheet using the Add Multiple Rows action.

Apify + Serper + Slack: Monitor a website's SEO performance using Apify's Scrape Single URL action, then use Serper's Google Search to check keyword ranking and detect significant changes. Send a notification to a designated Slack channel using the Send Public Channel Message action when changes are detected.

Serper and Apify integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Apify

Use Apify in Latenode to extract web data at scale for lead generation, market research, and more. Apify handles complex scraping, while Latenode orchestrates the data: trigger workflows, transform results with AI, and send data to any app. Automate web actions visually and affordably.

See how Latenode works

FAQ Serper and Apify

How can I connect my Serper account to Apify using Latenode?

To connect your Serper account to Apify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Apify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I extract product data from search results using Serper and Apify?

Yes, you can! Latenode allows you to seamlessly combine Serper's search data with Apify's web scraping, building scalable workflows to monitor product pricing and availability.

What types of tasks can I perform by integrating Serper with Apify?

Integrating Serper with Apify allows you to perform various tasks, including:

  • Automating competitor price tracking using search results and web scraping.
  • Building datasets of local businesses with contact details from search engines.
  • Monitoring brand mentions across the web and social media platforms.
  • Creating custom SEO reports combining keyword rankings and website data.
  • Extracting customer reviews from various websites and analyzing sentiment.

How does Latenode handle Serper API request limits?

Latenode's advanced flow control and data queueing allow you to manage Serper API request limits, ensuring smooth, uninterrupted data extraction.

Are there any limitations to the Serper and Apify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Serper API usage is subject to Serper's pricing and usage policies.
  • Apify's free plan has limitations on the number of actors and storage.
  • Complex scraping tasks may require advanced Apify actor configurations.

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