Serper and Bigin by Zoho CRM Integration

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Automatically enrich Bigin by Zoho CRM leads with real-time SEO data from Serper, ensuring your sales team targets the highest-potential prospects. Latenode’s visual editor and affordable execution costs make this scalable and efficient.

Serper + Bigin by Zoho CRM integration

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Serper

Bigin by Zoho CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Bigin by Zoho CRM

Create a New Scenario to Connect Serper and Bigin by Zoho CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Serper or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In

Run node once

Add the Bigin by Zoho CRM Node

Next, click the plus (+) icon on the Serper node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

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Serper

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Bigin by Zoho CRM

Authenticate Bigin by Zoho CRM

Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.

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Sign In

Run node once

Configure the Serper and Bigin by Zoho CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Bigin by Zoho CRM

Bigin by Zoho CRM Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Serper and Bigin by Zoho CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Serper and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Bigin by Zoho CRM

Serper + Bigin by Zoho CRM + Google Sheets: This automation monitors search ranking changes using Serper for specified keywords. When a change is detected, the information is logged as a new company in Bigin by Zoho CRM and simultaneously added as a new row in a Google Sheet for historical tracking and trend analysis.

Bigin by Zoho CRM + Serper + Slack: When a new competitor is added to Bigin by Zoho CRM, the automation triggers a search in Serper to gather relevant information about them. This information is then sent via a Slack message to the sales team for immediate review and action.

Serper and Bigin by Zoho CRM integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Bigin by Zoho CRM

Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.

See how Latenode works

FAQ Serper and Bigin by Zoho CRM

How can I connect my Serper account to Bigin by Zoho CRM using Latenode?

To connect your Serper account to Bigin by Zoho CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Bigin by Zoho CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add Bigin leads from top Serper search results?

Yes, you can! Latenode's visual editor makes this easy, no coding needed. Enrich lead data in Bigin using Serper keywords, improving targeting and sales outcomes.

What types of tasks can I perform by integrating Serper with Bigin by Zoho CRM?

Integrating Serper with Bigin by Zoho CRM allows you to perform various tasks, including:

  • Automatically creating new Bigin leads from targeted Serper search results.
  • Enriching existing Bigin contact data with up-to-date information from Serper.
  • Triggering Bigin tasks when specific keywords are found in Serper rankings.
  • Monitoring competitor rankings in Serper and updating lead information in Bigin.
  • Creating daily reports of relevant search results and adding them to Bigin.

What Serper data can I access in Latenode’s integration flows?

You can access search results, keyword rankings, and SERP features. Use JavaScript blocks to further process the responses.

Are there any limitations to the Serper and Bigin by Zoho CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by the Serper and Bigin by Zoho CRM APIs may affect performance.
  • Complex data transformations might require custom JavaScript coding within Latenode.
  • Historical data migration between Serper and Bigin by Zoho CRM is not supported.

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