Serper and Delighted Integration

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Automatically trigger Delighted surveys based on search ranking changes tracked by Serper, ensuring timely feedback. Latenode’s visual editor and affordable pay-by-execution pricing make continuous optimization easier and more cost-effective.

Serper + Delighted integration

Connect Serper and Delighted in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Delighted

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Delighted

Create a New Scenario to Connect Serper and Delighted

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Delighted will be your first step. To do this, click "Choose an app," find Serper or Delighted, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In

Run node once

Add the Delighted Node

Next, click the plus (+) icon on the Serper node, select Delighted from the list of available apps, and choose the action you need from the list of nodes within Delighted.

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Delighted

Authenticate Delighted

Now, click the Delighted node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Delighted settings. Authentication allows you to use Delighted through Latenode.

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Connect Delighted

Sign In

Run node once

Configure the Serper and Delighted Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Serper and Delighted Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Delighted, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Delighted integration works as expected. Depending on your setup, data should flow between Serper and Delighted (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Delighted

Delighted + Serper + Slack: When a new negative response is received in Delighted, Serper is used to perform a Google Search to find related information about the issue. Then, a message is sent to a Slack channel to notify the team about the negative feedback and the search results.

Delighted + Serper + Google Sheets: When a new response is received in Delighted, Serper performs a Google Search based on the survey response text. The response and the search results are then added as a new row in a Google Sheet for analysis.

Serper and Delighted integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Delighted

Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI — all without per-step costs.

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FAQ Serper and Delighted

How can I connect my Serper account to Delighted using Latenode?

To connect your Serper account to Delighted on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Delighted accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger surveys based on search ranking changes?

Yes, you can! Latenode lets you instantly trigger Delighted surveys after a Serper ranking update, ensuring timely feedback and improved SEO strategy. Automate the full loop.

What types of tasks can I perform by integrating Serper with Delighted?

Integrating Serper with Delighted allows you to perform various tasks, including:

  • Send Delighted surveys when Serper detects keyword ranking improvements.
  • Create feedback loops for SEO experiments based on survey responses.
  • Analyze customer sentiment regarding search visibility changes.
  • Automatically flag negative feedback related to specific keywords.
  • Track customer satisfaction after search result optimization.

Can I use custom JavaScript to manipulate Serper's data?

Yes! Latenode’s JavaScript blocks enable advanced data transformation, enriching the Delighted surveys with sophisticated Serper insights.

Are there any limitations to the Serper and Delighted integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Serper data before integration setup is not automatically synced.
  • Complex data transformations might require advanced JavaScript knowledge.
  • Delighted's survey limits still apply when triggered via Latenode.

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