Serper and Enrich Layer Integration

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Combine Serper's search data with Enrich Layer's detailed profiles to qualify leads faster. Latenode lets you customize the logic with JavaScript and scale affordably, paying only for execution time.

Serper + Enrich Layer integration

Connect Serper and Enrich Layer in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Enrich Layer

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Enrich Layer

Create a New Scenario to Connect Serper and Enrich Layer

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Enrich Layer will be your first step. To do this, click "Choose an app," find Serper or Enrich Layer, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In
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Run node once

Add the Enrich Layer Node

Next, click the plus (+) icon on the Serper node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

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Enrich Layer

Authenticate Enrich Layer

Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.

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Enrich Layer

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Connect Enrich Layer

Sign In
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Run node once

Configure the Serper and Enrich Layer Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Enrich Layer

Enrich Layer Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

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Run node once

Set Up the Serper and Enrich Layer Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Enrich Layer, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Serper and Enrich Layer integration works as expected. Depending on your setup, data should flow between Serper and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Enrich Layer

Serper + Enrich Layer + Google Sheets: Research a topic using Serper, then enrich the search results by finding company information with Enrich Layer, and finally store the enriched data in a Google Sheet.

Enrich Layer + Serper + Slack: When Enrich Layer finds a new company lead, use Serper to gather more information about the company. Then send a summary of the lead and its information to a designated sales channel on Slack.

Serper and Enrich Layer integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

See how Latenode works

FAQ Serper and Enrich Layer

How can I connect my Serper account to Enrich Layer using Latenode?

To connect your Serper account to Enrich Layer on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Enrich Layer accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich search result data using Enrich Layer?

Yes, you can! Latenode's visual editor makes it easy to pass Serper's search results to Enrich Layer for deeper insights. Get enriched data without complex coding!

What types of tasks can I perform by integrating Serper with Enrich Layer?

Integrating Serper with Enrich Layer allows you to perform various tasks, including:

  • Automatically enrich search result URLs with company data.
  • Identify key decision-makers from search result company websites.
  • Append social media profiles to search results based on domain.
  • Monitor competitor mentions and enrich the author's information.
  • Build lead generation workflows by enriching search-derived contact info.

What data sources does Serper support in Latenode workflows?

Serper supports Google, Bing, Yahoo, and other search engines directly in Latenode. Easily retrieve structured SERP data.

Are there any limitations to the Serper and Enrich Layer integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Enrich Layer credits are consumed per enrichment, impacting workflow costs.
  • Serper's API usage is subject to their rate limits, affecting workflow speed.
  • Data accuracy depends on the quality of data from Serper and Enrich Layer.

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