Serper and Fillout Integration

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Automatically populate Fillout forms with real-time SEO data from Serper, ensuring your lead capture is always informed by the latest search trends. Latenode's flexible API integrations and affordable execution costs make scaling data-driven form submissions easier than ever.

Serper + Fillout integration

Connect Serper and Fillout in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Fillout

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

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How to connect Serper and Fillout

Create a New Scenario to Connect Serper and Fillout

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Fillout will be your first step. To do this, click "Choose an app," find Serper or Fillout, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Serper

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Connect Serper

Sign In

Run node once

Add the Fillout Node

Next, click the plus (+) icon on the Serper node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

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Fillout

Authenticate Fillout

Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.

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Fillout

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Connect Fillout

Sign In

Run node once

Configure the Serper and Fillout Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Fillout Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Serper and Fillout Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Fillout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Fillout integration works as expected. Depending on your setup, data should flow between Serper and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Fillout

Fillout + Serper + Slack: When a new submission is received on Fillout, use Serper to perform a Google Search based on the submitter's company name. Then, send a summary of the search results to a specified Slack channel.

Fillout + Serper + Google Sheets: When a new submission is received on Fillout, save the submission to a Google Sheet. Then, use Serper to find related news based on the submission data and update the Google Sheet with the news snippets in new columns.

Serper and Fillout integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Fillout

Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.

See how Latenode works

FAQ Serper and Fillout

How can I connect my Serper account to Fillout using Latenode?

To connect your Serper account to Fillout on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Fillout accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Fillout forms with Serper data?

Yes, you can! Latenode’s visual editor makes it easy to map Serper data to Fillout, ensuring forms are always up-to-date, saving time and improving data accuracy.

What types of tasks can I perform by integrating Serper with Fillout?

Integrating Serper with Fillout allows you to perform various tasks, including:

  • Populating Fillout forms with real-time search engine results.
  • Triggering search queries in Serper based on new Fillout submissions.
  • Using AI in Latenode to analyze Serper results, updating Fillout fields.
  • Creating dynamic reports in Fillout using data enriched by Serper.
  • Generating leads and contact info via Serper and capturing them in Fillout.

Can I use JavaScript to transform Serper data for Fillout?

Yes! Latenode allows you to use JavaScript code blocks to manipulate Serper responses before sending data to Fillout.

Are there any limitations to the Serper and Fillout integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require advanced JavaScript coding.
  • The number of requests depends on your Serper and Fillout plan limits.
  • Real-time updates depend on the polling interval configured in Latenode.

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