Serper and Formsite Integration

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Capture leads via Formsite forms and then instantly enrich them using Serper's SEO data, building hyper-targeted marketing segments. Latenode’s visual editor and affordable pricing make advanced lead qualification accessible to any team.

Serper + Formsite integration

Connect Serper and Formsite in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Formsite

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Formsite

Create a New Scenario to Connect Serper and Formsite

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Formsite will be your first step. To do this, click "Choose an app," find Serper or Formsite, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Serper

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Sign In

Run node once

Add the Formsite Node

Next, click the plus (+) icon on the Serper node, select Formsite from the list of available apps, and choose the action you need from the list of nodes within Formsite.

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Formsite

Authenticate Formsite

Now, click the Formsite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formsite settings. Authentication allows you to use Formsite through Latenode.

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Formsite

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Connect Formsite

Sign In

Run node once

Configure the Serper and Formsite Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Formsite Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Serper and Formsite Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Formsite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Formsite integration works as expected. Depending on your setup, data should flow between Serper and Formsite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Formsite

Formsite + Serper + Slack: When a new result is submitted in Formsite, extract the text and use Serper to perform a Google Search for relevant keywords. If specific keywords are found in the search results, send a notification to a Slack channel.

Serper + Formsite + Google Sheets: Track trending search terms from Serper using a Google Search action, then add these terms to a Google Sheet. When a new row is added to the Sheet, trigger a new Formsite form submission to capture user interest in trending topics.

Serper and Formsite integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Formsite

Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.

See how Latenode works

FAQ Serper and Formsite

How can I connect my Serper account to Formsite using Latenode?

To connect your Serper account to Formsite on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Formsite accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically populate Formsite fields using Serper data?

Yes, you can! Latenode's visual editor makes it easy to map Serper search results directly into Formsite fields, automating data entry and saving time.

What types of tasks can I perform by integrating Serper with Formsite?

Integrating Serper with Formsite allows you to perform various tasks, including:

  • Capture leads from search engine results and add them to Formsite.
  • Enrich Formsite submissions with real-time SEO data from Serper.
  • Create targeted marketing campaigns based on search trends.
  • Automatically generate reports based on Formsite data and Serper insights.
  • Trigger Formsite actions based on specific keywords found by Serper.

What kind of Serper data can I access within Latenode?

You can access organic search results, paid advertising data, keyword suggestions, and SERP analysis directly within Latenode.

Are there any limitations to the Serper and Formsite integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Serper and Formsite may affect workflow speed.
  • Complex data transformations may require JavaScript knowledge.
  • Integration depends on the stability of the Serper and Formsite APIs.

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