Serper and Insightly Integration

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Automatically create Insightly leads from high-intent search queries identified by Serper. Latenode's visual editor makes customizing lead scoring logic effortless, while affordable pricing ensures cost-effective lead generation at any scale.

Serper + Insightly integration

Connect Serper and Insightly in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Insightly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Insightly

Create a New Scenario to Connect Serper and Insightly

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Insightly will be your first step. To do this, click "Choose an app," find Serper or Insightly, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In
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Run node once

Add the Insightly Node

Next, click the plus (+) icon on the Serper node, select Insightly from the list of available apps, and choose the action you need from the list of nodes within Insightly.

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Insightly

Authenticate Insightly

Now, click the Insightly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Insightly settings. Authentication allows you to use Insightly through Latenode.

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Insightly

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Connect Insightly

Sign In
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Run node once

Configure the Serper and Insightly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Insightly

Insightly Oauth 2.0

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Change

Select an action *

Select

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The action ID

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Run node once

Set Up the Serper and Insightly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Insightly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Serper and Insightly integration works as expected. Depending on your setup, data should flow between Serper and Insightly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Insightly

Serper + Insightly + Slack: This automation researches leads using Serper, creates new leads in Insightly, and then notifies the sales team in Slack about the new lead.

Insightly + Serper + Google Sheets: When a contact is updated in Insightly, their information is enriched via Serper, and the updated details are saved to a Google Sheet.

Serper and Insightly integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Insightly

Sync Insightly CRM with other apps inside Latenode to automate sales processes. Update records, trigger follow-ups, or create tasks based on new leads or deals. Latenode offers flexible logic, custom JavaScript, and direct data transfer between Insightly and other services, improving your sales workflow without code.

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FAQ Serper and Insightly

How can I connect my Serper account to Insightly using Latenode?

To connect your Serper account to Insightly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Insightly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Insightly leads from Serper search results?

Yes, you can! Latenode's visual editor lets you parse Serper data and instantly create leads in Insightly. Automate lead generation and boost sales efficiency.

What types of tasks can I perform by integrating Serper with Insightly?

Integrating Serper with Insightly allows you to perform various tasks, including:

  • Enrich Insightly contact data with real-time search intelligence from Serper.
  • Create new Insightly tasks based on specific keyword ranking changes in Serper.
  • Automatically update Insightly opportunity details using Serper competitor data.
  • Trigger Insightly marketing campaigns based on trending topics identified by Serper.
  • Monitor brand mentions in Serper and log them as notes in Insightly.

What Serper data can I access within Latenode workflows?

Latenode allows you to access comprehensive search results data, including organic rankings, paid ads, and featured snippets directly in your workflows.

Are there any limitations to the Serper and Insightly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Serper and Insightly APIs still apply within Latenode.
  • Complex data transformations may require JavaScript coding within Latenode.
  • Historical data from Serper prior to integration cannot be directly imported.

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