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How to connect Serper and Ortto
Create a New Scenario to Connect Serper and Ortto
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Ortto will be your first step. To do this, click "Choose an app," find Serper or Ortto, and select the appropriate trigger to start the scenario.
Add the Serper Node
Select the Serper node from the app selection panel on the right.
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Add the Ortto Node
Next, click the plus (+) icon on the Serper node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.
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Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Serper and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Serper and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Serper, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Ortto integration works as expected. Depending on your setup, data should flow between Serper and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Serper and Ortto
Serper + Ortto + Google Sheets: Track keyword ranking changes using Serper's Google Search action, then create or update a person's profile in Ortto. Finally, log the data in Google Sheets for reporting purposes.
Ortto + Serper + Slack: When a new lead is created or updated in Ortto, use Serper to check their company's SEO ranking via the Google Search action, then notify the sales team on Slack with a message.
Serper and Ortto integration alternatives
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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See how Latenode works
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FAQ Serper and Ortto
How can I connect my Serper account to Ortto using Latenode?
To connect your Serper account to Ortto on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Serper and click on "Connect".
- Authenticate your Serper and Ortto accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Ortto leads from Serper search results?
Yes, you can! Latenode allows you to automate lead creation from Serper data directly into Ortto. This streamlines your lead generation and qualification processes, saving valuable time.
What types of tasks can I perform by integrating Serper with Ortto?
Integrating Serper with Ortto allows you to perform various tasks, including:
- Enrich Ortto profiles with real-time search data from Serper.
- Trigger personalized email campaigns based on Serper keyword trends.
- Automate competitive analysis reporting in Ortto using Serper data.
- Segment Ortto audiences based on search intent identified by Serper.
- Create Ortto tasks for new leads generated from Serper's SERP API.
How do I handle rate limits when using the Serper API on Latenode?
Latenode's advanced logic features, including error handling and delay nodes, allow you to efficiently manage Serper API rate limits and prevent workflow disruptions.
Are there any limitations to the Serper and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires valid API keys for both Serper and Ortto.
- Complex workflows may require JavaScript knowledge for advanced data manipulation.
- Ortto's plan limits impact the number of contacts and emails sent.
