Serper and WhatConverts Integration

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Track which search keywords lead to customer conversions by connecting Serper SEO data to WhatConverts call tracking. Use Latenode's visual editor to customize the data flow, gaining deeper insights while scaling affordably with pay-by-execution pricing.

Serper + WhatConverts integration

Connect Serper and WhatConverts in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

WhatConverts

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and WhatConverts

Create a New Scenario to Connect Serper and WhatConverts

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or WhatConverts will be your first step. To do this, click "Choose an app," find Serper or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

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Run node once

Add the WhatConverts Node

Next, click the plus (+) icon on the Serper node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.

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Authenticate WhatConverts

Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.

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Configure the Serper and WhatConverts Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect WhatConverts

WhatConverts Oauth 2.0

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Run node once

Set Up the Serper and WhatConverts Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, WhatConverts, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Serper and WhatConverts integration works as expected. Depending on your setup, data should flow between Serper and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and WhatConverts

Serper + WhatConverts + Google Sheets: This automation tracks keyword rankings from Serper, logs lead information in WhatConverts when a new lead is created, and then updates a Google Sheet with the Serper data associated with that lead for reporting purposes.

WhatConverts + Serper + Slack: When WhatConverts records a new lead, this automation uses Serper to identify keywords related to the lead's website, and then sends the lead information and keywords to a designated Slack channel for immediate review.

Serper and WhatConverts integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About WhatConverts

Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.

See how Latenode works

FAQ Serper and WhatConverts

How can I connect my Serper account to WhatConverts using Latenode?

To connect your Serper account to WhatConverts on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and WhatConverts accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track keyword performance from Serper in WhatConverts?

Yes, you can! Latenode's flexible data mapping allows you to send keyword data from Serper to WhatConverts, enriching lead tracking and optimizing marketing spend based on performance insights.

What types of tasks can I perform by integrating Serper with WhatConverts?

Integrating Serper with WhatConverts allows you to perform various tasks, including:

  • Automatically logging new keywords found by Serper in WhatConverts.
  • Triggering lead scoring in WhatConverts based on Serper ranking changes.
  • Updating keyword tracking in WhatConverts with Serper's search volume data.
  • Creating reports in WhatConverts based on Serper's SERP analysis.
  • Notifying your team of ranking improvements via WhatConverts lead alerts.

What Serper data can I access within Latenode workflows?

Latenode provides access to ranking, search volume, and competitor data from Serper, enabling automated analysis within complex workflows.

Are there any limitations to the Serper and WhatConverts integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • The integration is limited by the API request limits of both Serper and WhatConverts.
  • Advanced data transformations may require JavaScript knowledge within Latenode.
  • Historical data from Serper prior to integration may not be easily accessible.

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