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Track which search keywords lead to customer conversions by connecting Serper SEO data to WhatConverts call tracking. Use Latenode's visual editor to customize the data flow, gaining deeper insights while scaling affordably with pay-by-execution pricing.
Connect Serper and WhatConverts in minutes with Latenode.
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Create a New Scenario to Connect Serper and WhatConverts
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or WhatConverts will be your first step. To do this, click "Choose an app," find Serper or WhatConverts, and select the appropriate trigger to start the scenario.
Add the Serper Node
Select the Serper node from the app selection panel on the right.
Serper
Add the WhatConverts Node
Next, click the plus (+) icon on the Serper node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.
Serper
โ
WhatConverts
Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the Serper and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Serper and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
โ
WhatConverts
Trigger on Webhook
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Serper
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Serper, WhatConverts, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Serper and WhatConverts integration works as expected. Depending on your setup, data should flow between Serper and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + WhatConverts + Google Sheets: This automation tracks keyword rankings from Serper, logs lead information in WhatConverts when a new lead is created, and then updates a Google Sheet with the Serper data associated with that lead for reporting purposes.
WhatConverts + Serper + Slack: When WhatConverts records a new lead, this automation uses Serper to identify keywords related to the lead's website, and then sends the lead information and keywords to a designated Slack channel for immediate review.
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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How can I connect my Serper account to WhatConverts using Latenode?
To connect your Serper account to WhatConverts on Latenode, follow these steps:
Can I track keyword performance from Serper in WhatConverts?
Yes, you can! Latenode's flexible data mapping allows you to send keyword data from Serper to WhatConverts, enriching lead tracking and optimizing marketing spend based on performance insights.
What types of tasks can I perform by integrating Serper with WhatConverts?
Integrating Serper with WhatConverts allows you to perform various tasks, including:
What Serper data can I access within Latenode workflows?
Latenode provides access to ranking, search volume, and competitor data from Serper, enabling automated analysis within complex workflows.
Are there any limitations to the Serper and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: