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Connect Shippo to Google Ads to automatically update ad campaigns based on shipping costs or delivery performance. Latenode's visual editor simplifies building this automation, and pay-by-execution pricing keeps costs down as you scale ad spend.
Connect Shippo and Google Ads in minutes with Latenode.
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Create a New Scenario to Connect Shippo and Google Ads
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Shippo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Shippo or Google Ads will be your first step. To do this, click "Choose an app," find Shippo or Google Ads, and select the appropriate trigger to start the scenario.
Add the Shippo Node
Select the Shippo node from the app selection panel on the right.
Shippo
Add the Google Ads Node
Next, click the plus (+) icon on the Shippo node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
Shippo
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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Shippo and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Shippo and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Shippo
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Shippo, Google Ads, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Shippo and Google Ads integration works as expected. Depending on your setup, data should flow between Shippo and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Shippo + Google Ads: When a new order is placed in Shopify, Shippo is used to create a shipping order. If a specific product is frequently shipped (determined by a threshold), a targeted Google Ads campaign is created for that product.
Google Ads + Shippo + Slack: When a Google Ads campaign is running, a high volume of shipments related to that campaign are identified using Shippo. A notification is then sent to the marketing team via Slack to inform them of the successful campaign performance.
About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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How can I connect my Shippo account to Google Ads using Latenode?
To connect your Shippo account to Google Ads on Latenode, follow these steps:
Can I track ad spend based on shipping costs?
Yes, you can! Latenode allows you to analyze shipping data from Shippo and adjust your Google Ads budget automatically, optimizing ad spend based on real shipping costs.
What types of tasks can I perform by integrating Shippo with Google Ads?
Integrating Shippo with Google Ads allows you to perform various tasks, including:
How do I automate Google Ads based on Shippo shipping data?
Use Latenode's visual editor to create workflows triggered by Shippo events, then use that to modify Google Ads campaigns automatically.
Are there any limitations to the Shippo and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: