Shippo and Google Ads Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Connect Shippo to Google Ads to automatically update ad campaigns based on shipping costs or delivery performance. Latenode's visual editor simplifies building this automation, and pay-by-execution pricing keeps costs down as you scale ad spend.

Shippo + Google Ads integration

Connect Shippo and Google Ads in minutes with Latenode.

Start for free

Automate your workflow

Swap Apps

Shippo

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Shippo and Google Ads

Create a New Scenario to Connect Shippo and Google Ads

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Shippo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Shippo or Google Ads will be your first step. To do this, click "Choose an app," find Shippo or Google Ads, and select the appropriate trigger to start the scenario.

Add the Shippo Node

Select the Shippo node from the app selection panel on the right.

+
1

Shippo

Configure the Shippo

Click on the Shippo node to configure it. You can modify the Shippo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Shippo

Node type

#1 Shippo

/

Name

Untitled

Connection *

Select

Map

Connect Shippo

Sign In
⏡

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Shippo node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

1

Shippo

βš™

+
2

Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

1

Shippo

βš™

+
2

Google Ads

Node type

#2 Google Ads

/

Name

Untitled

Connection *

Select

Map

Connect Google Ads

Sign In
⏡

Run node once

Configure the Shippo and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Shippo

βš™

+
2

Google Ads

Node type

#2 Google Ads

/

Name

Untitled

Connection *

Select

Map

Connect Google Ads

Google Ads Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

⏡

Run node once

Set Up the Shippo and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

βš™

6

AI Anthropic Claude 3

βš™

+
7

Google Ads

1

Trigger on Webhook

βš™

2

Shippo

βš™

βš™

3

Iterator

βš™

+
4

Webhook response

Save and Activate the Scenario

After configuring Shippo, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Shippo and Google Ads integration works as expected. Depending on your setup, data should flow between Shippo and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Shippo and Google Ads

Shopify + Shippo + Google Ads: When a new order is placed in Shopify, Shippo is used to create a shipping order. If a specific product is frequently shipped (determined by a threshold), a targeted Google Ads campaign is created for that product.

Google Ads + Shippo + Slack: When a Google Ads campaign is running, a high volume of shipments related to that campaign are identified using Shippo. A notification is then sent to the marketing team via Slack to inform them of the successful campaign performance.

Shippo and Google Ads integration alternatives

About Shippo

Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.

Related categories

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Shippo and Google Ads

How can I connect my Shippo account to Google Ads using Latenode?

To connect your Shippo account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Shippo and click on "Connect".
  • Authenticate your Shippo and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad spend based on shipping costs?

Yes, you can! Latenode allows you to analyze shipping data from Shippo and adjust your Google Ads budget automatically, optimizing ad spend based on real shipping costs.

What types of tasks can I perform by integrating Shippo with Google Ads?

Integrating Shippo with Google Ads allows you to perform various tasks, including:

  • Pause Google Ads campaigns for regions with shipping delays.
  • Adjust bids based on real-time shipping costs from Shippo.
  • Create custom audiences in Google Ads based on shipping destinations.
  • Send personalized ads based on shipment status updates via Shippo.
  • Calculate ROI by connecting ad spend to fulfilled orders.

How do I automate Google Ads based on Shippo shipping data?

Use Latenode's visual editor to create workflows triggered by Shippo events, then use that to modify Google Ads campaigns automatically.

Are there any limitations to the Shippo and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Shippo data before integration won't be available in Google Ads.
  • Complex shipping calculations require custom JavaScript code.
  • Google Ads API rate limits may affect high-volume data transfers.

Try now