Shopify and Omnisend Integration

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Connect Shopify to Omnisend to automate personalized marketing based on purchase history. Latenode's visual editor makes complex segmentation easy. Scale affordably as your business grows with pay-by-execution pricing.

Shopify + Omnisend integration

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Automate your workflow

Swap Apps

Shopify

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Shopify and Omnisend

Create a New Scenario to Connect Shopify and Omnisend

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Shopify, triggered by another scenario, or executed manually (for testing purposes). In most cases, Shopify or Omnisend will be your first step. To do this, click "Choose an app," find Shopify or Omnisend, and select the appropriate trigger to start the scenario.

Add the Shopify Node

Select the Shopify node from the app selection panel on the right.

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Shopify

Configure the Shopify

Click on the Shopify node to configure it. You can modify the Shopify URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Shopify

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Connect Shopify

Sign In
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Run node once

Add the Omnisend Node

Next, click the plus (+) icon on the Shopify node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Shopify

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Omnisend

Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Omnisend

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Connect Omnisend

Sign In
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Run node once

Configure the Shopify and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Omnisend

Omnisend Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Shopify and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Shopify, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Shopify and Omnisend integration works as expected. Depending on your setup, data should flow between Shopify and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Shopify and Omnisend

Shopify + Omnisend + Klaviyo: When a new order is placed in Shopify, the customer's contact information is used to update their profile or create a new contact in Omnisend. Based on the customer's engagement and segment in Omnisend, they are added to a specific list in Klaviyo for personalized marketing.

Omnisend + Shopify + Discord bot: When a contact in Omnisend matches specific segment criteria, the automation checks for new orders from that customer in Shopify. If a new order is found, a notification with order details is sent to a designated Discord channel.

Shopify and Omnisend integration alternatives

About Shopify

Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.

Related categories

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

See how Latenode works

FAQ Shopify and Omnisend

How can I connect my Shopify account to Omnisend using Latenode?

To connect your Shopify account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Shopify and click on "Connect".
  • Authenticate your Shopify and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger email sequences based on Shopify order status?

Yes, you can! Latenode's visual editor and logic blocks enable you to trigger Omnisend sequences based on Shopify order events, improving customer communication and driving repeat sales automatically.

What types of tasks can I perform by integrating Shopify with Omnisend?

Integrating Shopify with Omnisend allows you to perform various tasks, including:

  • Syncing new Shopify customers to Omnisend contact lists.
  • Sending personalized welcome emails upon Shopify customer creation.
  • Updating customer properties in Omnisend based on Shopify purchase history.
  • Triggering abandoned cart email sequences in Omnisend.
  • Segmenting Omnisend contacts based on Shopify order value.

How can I handle Shopify webhooks efficiently within Latenode?

Latenode provides robust webhook handling, allowing you to process Shopify events in real-time and build complex, scalable automation workflows with ease.

Are there any limitations to the Shopify and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration might require manual setup.
  • Complex data transformations may require JavaScript knowledge.
  • Rate limits of Shopify and Omnisend APIs apply.

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