How Low-Code Platforms Boost SEO Performance

The SEO game has been around since the dawn of the internet, but the algorithms aren't exactly stagnant. Clever folks continue to discover new optimization strategies for their websites and those of their clients. Today, we're not going to delve into topics like loading speeds or responsive design. Instead, we're going to focus on a single element ripe for experimentation – website structure.

Google Content Classification

While visitors are soaking up your website's visually pleasing elements, thanks to an intuitive UI and rich content, Google's bots are conversing with it in machine language.

To classify content, they use Google NLP and determine which of the predefined categories the content belongs to. Your site will inevitably find a place on this list: https://cloud.google.com/natural-language/docs/categories#categoriesversion2.

This list is particularly valuable, as it's a classification system straight from Google itself. We'll dive into this later on. But for now, let's explore some services built on the Latenode platform, designed to help you create a website structure that Google's bots will adore from the get-go.

Determining Page Topic from Text

When you're laying out your website's structure, you'll want it to align closely with Google's own classification system. Here's a strategy for that:

• Compile a list of keywords that are relevant to your clusters of interest. For example, let's look at business process automation:

workflow automation, automating workflows, workflows automation, automating workflow, automated workflow, automatic workflow, workflow automate, what is automated workflow, what is workflow automation, automation workflow process, workflow process automation, workflow automation definition, it workflow automation, how to automate workflow, automation process flow, workflow and automation, business process workflow automation, workflow automation meaning, what is an automated workflow, business process automation workflow

• Copy this list and paste it into the microservice form at this link: https://webhook.latenode.com/18/dev/googleClassifyKeywordsForm
• You'll find there's an 85% chance of landing in the Business & Industrial/Business Operations/Management category:

• Repeat this process with keywords from each cluster of interest, eliminate duplicates, and you'll end up with a succinct list of positions:

Next, choose one generic option from each line and structure your website in a language that Google understands. In our case, we arrive at six subcategories:

1. website.com/advertising-marketing/article1
2. website.com/business-operations/article2
3. website.com/enterprise-technology/article3
4. website.com/development-tools/article4
5. website.com/programming/article5
6. website.com/business-productivity-software/article6

Just like that, you have a two-tier website, impeccably structured to suit your topic. You can bet that Google's bots will appreciate your handiwork!

Working with your website's categories, and determining the category of your textual material, can lead to even greater synchronization. This, in turn, boosts your Topical Authority in your domain – another key marker of your SEO optimization.

Determining Page Topic by Link

Moving forward, when your site's structure is ready and your focus shifts to content creation, it's important to understand which section of your website a specific page should go into. Sometimes, topics overlap, and it can be challenging to accurately determine how Google perceives the page. In this case, you can utilize another microservice: https://webhook.latenode.com/18/dev/googleClassifyKeywordsForm

Don't forget to add the link of the page you want to classify after the URL in this format: ?url=https://apple.com

This will help you understand the degree of synchronization between the page's URL and its content. If there are mismatches, it will allow you to identify weak spots and revise either the content itself or its placement.

Creating Your Own Microservice

We built classifiers for these purposes on the low-code platform Latenode using a couple of "building blocks", ChatGPT for writing code, and an HTTP request via Google Cloud's API. It took just an hour, but it saved significantly more time in developing the SEO structure of the website.

Keyword Classifier

Link Classifier

If you want to create similar tools for your own or your clients' business goals, you're welcome to join the low-code Latenode community on Discord , where they'll give you a thorough rundown of the platform's capabilities and help with process automation.