Latenode

Sales automation software

Sales automation for faster pipeline growth

Latenode is sales automation software that helps your sales team automate outreach, next steps, CRM syncs, and pipeline moves in one visual workspace. Capture qualified leads, tailor email sequences, track every customer touchpoint, and close deals faster without extra manual work.

Start automating free

Free plan available·No credit card·Deploy in 5 min

4.9Capterra
4.7G2
4.9Product Hunt

Trusted by 10,000+ companies worldwide

Why Latenode

Sales automation software platform for modern revenue teams

Most sales automation tools solve one part of the sales process. Latenode connects your CRM, email, next-step routing, lead generation, sales pipeline management, and pipeline visibility in one system, with AI automation built in.

No-code for the sales team. Full code for advanced automation logic.

Build a sales automation tool your team can use without waiting on engineering. Drag-and-drop for everyday sales tasks, JavaScript for custom process logic, routing rules, lead scoring, and advanced opportunity automation.

10,000+ teams automate without dev

AI-powered automation that helps generate insight and coach teams

Use AI workflows to create personalized emails, score prospect intent, coach every representative, and surface insight from sales activities in live views. No extra setup, no API sprawl.

1,200+ AI models & apps, one plan

Lower workload. Pay for compute, not per run.

Legacy sales software often charges per seat, per feature, or per automation. Latenode keeps costs predictable while helping your sales team automate repetitive tasks, eliminate manual entry, and improve efficiency across the sales cycle.

80% avg cost reduction vs legacy tools
5,500+ integrations
HubSpot, SFDC, Gmail · one-click auth
Free trial available
No credit card · live in 5 min
Solutions

Sales automation tool for prospecting, followup, and pipeline execution

One workspace. Any sales process. Capture qualified leads, automate customer communication, streamline sales activities, and help every sales team move through the sales pipeline with less manual work and more control.

Prospecting & outreach

Automate outreach and customer followup without slowing down your sales team

Your team should not waste hours on repetitive tasks like list cleanup, manual email sends, and CRM syncs. Latenode helps automate prospect research, email sequences, next-step logic, and lead generation so your team can save time and focus on real conversations that close deals faster.

Prospect flow from new lead to first touch

The moment a new prospect enters your workspace, Latenode enriches contact information, syncs your CRM software, scores fit, and assigns the right representative automatically. Connect HubSpot, SFDC, Apollo, and Clearbit out of the box.

Opportunity management & pipeline visibility

Close deals faster with automated CRM software syncs and pipeline control

A slow sales process usually breaks around handoffs, manual CRM cleanup, and delayed approvals. Latenode helps automate opportunity routing, customer communication, sales pipeline management, and pipeline projections so your sales team can monitor every opportunity in live views and reduce friction across the entire sales process.

Opportunity sync without spreadsheet work

When a customer books a demo, signs, replies, or changes status, Latenode can sync the opportunity, contact record, next step, and sales pipeline automatically inside HubSpot, SFDC, or any connected CRM software.

Lead routing, meetings & handoff

Streamline lead routing, schedule demos, and post-demo automation

New demand creates speed only when your process is consistent. Latenode helps generate qualified leads from forms and campaigns, route each customer to the right rep, book demos automatically, and keep communication, CRM syncs, and post-demo tasks in step from first touch to closed-won.

Lead routing that responds instantly

Every form, campaign response, or chat lead can be scored, enriched, and routed automatically. Assign the right owner based on territory, company size, product line, or account rules without delay.

How it works

Sales automation software for outreach, CRM software, and sales process

Powerful automation features. Simple enough to elevate every sales team in four steps.

01

Connect your CRM, email, and sales platform

Connect HubSpot, Salesforce, Gmail, Outlook, Slack, Calendly, and 5,500+ apps with one-click auth. Bring customer data, contact information, and sales activities into one platform.

5,500+
integrations
02

Build an automation for every sales process

Use the visual builder to automate outreach, opportunity routing, next steps, approvals, and administrative tasks. Describe your goal and the AI Builder creates a working sales automation tool in seconds.

5 sec
to first automation
03

Generate insight with real-time AI-powered automation

Use AI to write email templates, personalize sequences, score leads, map pipeline risk, and coach better sales communication. Turn raw activity into real insight your manager can act on.

1,200+
AI models included
04

Monitor, optimize, and scale sales productivity

Track metric changes, pipeline movement, campaign performance, and rep activity in one real-time dashboard. Optimize the entire sales process, boost productivity, and improve revenue without eliminating manual review.

68%
admin time saved

Try it now — build an AI-powered sales automation workflow

Proven impact

What sales teams say about Latenode

★★★★★
" We used Latenode to automate outbound followup and CRM hygiene. Our sales reps now save time every day, and reply rates improved because personalized emails and email sequences launch automatically at the right stage.
AR
Alex R.
Sales Ops Lead · B2B SaaS
★★★★★
" Latenode replaced several disconnected sales automation tools. Deal updates, forecast inputs, and manager alerts now happen automatically, so our team has a cleaner sales pipeline and much better visibility into revenue.
MT
Maya T.
RevOps Manager · Mid-market SaaS
★★★★★
" We connected HubSpot, Gmail, Slack, and Calendly in one workflow. Inbound leads get scored, routed, and scheduled in minutes, and we never lose high-intent prospects because followup is built into the process.
JL
Jordan L.
Head of Growth · B2B Services
Integrations

5,500+ sales automation integrations for CRM and customer data

Connect your CRM, inbox, calendar, enrichment tools, and revenue stack in one click. HubSpot, SFDC, Gmail, and 5,497 more — no API docs required.

Browse all5,500+ integrations across 1,200+ apps and LLMs
Popular workflow pairs
HubSpot and SalesforceHubSpot and SlackSalesforce and SlackLinkedIn and HubSpotGoogle Ads and HubSpotChatGPT and HubSpotGmail and SalesforceGmail and HubSpot
Show more
Custom Integration

Need custom sales automation solutions?

Use Latenode's AI-powered JavaScript module to connect any CRM, sales engagement platform, or internal system — even when there is no pre-built integration yet.

Templates

Ready-to-deploy sales automation templates

Pre-built automation templates for prospecting, opportunity routing, next steps, and pipeline visibility. Deploy in minutes and customize for your stack.

Turn Product Images into SEO-Ready DescriptionsAI
Beginner

Turn Product Images into SEO-Ready Descriptions

Generate high-quality product descriptions from photos—ideal for online stores!

11s$0.0019
ICP Scoring from Email and Company WebsiteAI
Beginner

ICP Scoring from Email and Company Website

Score leads against your Ideal Customer Profile using email, website, and LinkedIn data.

28s$0,02
Execute Natural Language Tasks AutomaticallyAI
Beginner

Execute Natural Language Tasks Automatically

Smart AI assistant that handles search, calendar, and email tasks from a single request.

18s$0,04
Multitool AI Assistant: Web Search, Calendar, and Email DraftsAI
Beginner

Multitool AI Assistant: Web Search, Calendar, and Email Drafts

Smart AI assistant that handles search, calendar, and email tasks from a single request.

18s$0,04
Write Hyper-Personalized Outreach in SecondsAI
Beginner

Write Hyper-Personalized Outreach in Seconds

Create tailored LinkedIn messages using email and recent user activity.

22s$0,12
Qualify Leads Based on Your Ideal Customer ProfileAI
Beginner

Qualify Leads Based on Your Ideal Customer Profile

Score leads against your Ideal Customer Profile using email, website, and LinkedIn data.

28s$0,02
AI Calendar AgentAI
Beginner

AI Calendar Agent

Check availability, view, and create calendar events via AI.

8 sec$0.005
AI Task Tracker Agent (With Google Sheets)AI
Beginner

AI Task Tracker Agent (With Google Sheets)

Manage your Google Sheets task list via AI commands.

10 sec$0.005
Compare AI Visuals from Different EnginesAI
Beginner

Compare AI Visuals from Different Engines

Compare leading image-generating AI models side-by-side. View results, speed, cost, and quality.

25s$0.114
View all sales templates500+ ready automations
Why Switch

One sales automation system for CRM,
revenue, and real-time orchestration

See how Latenode helps automate the sales process compared to traditional sales software.

✓End-to-end sales process
CRM, email, next steps, pipeline, and handoff — automated in one visual system
✓AI included in every plan
GPT-4o, Claude, Gemini, DeepSeek — no separate API key costs
✓5,500+ integrations
HubSpot, SFDC, Gmail, Calendly and more — all with one-click auth
✓No-code + full JavaScript
Drag-and-drop for reps, JavaScript for custom logic — in one platform
✓Compute-based pricing
Pay for processing time, not per seat or per run
FeatureLatenodeHubSpotSalesforce
Custom sales automation flows✓ FullLimited by tierLimited by setup complexity
AI automation builder✓ IncludedAdd-on / limitedAdd-on / custom
CRM sync across tools✓ Included✓ Native✓ Native
Email, calendar & next-step automation✓ End-to-endPartialPartial
Compute-based pricing✓✗✗
No-code + code in one platform✓PartialPartial
Live pipeline projection✓PartialPartial
Lead scoring and routing logic✓ FlexibleTier-basedSetup-heavy
Detailed comparison
Migration

Switching from HubSpot or Salesforce?

Import your existing workflows in 15 minutes. Your automations keep running without interruption — same sales process, less manual effort, lower cost. We help your revenue team move faster at no migration cost.

Migrate to Latenode

Pricing

Flexible pricing for sales automation at any stage

Start free, automate everyday sales tasks, and scale into advanced automation orchestration as your pipeline grows.

Free

$0

/month

For exploring and creating your first live workflows. Always free.

  • 300 workflow executions / month
  • Unlimited active scenarios
  • Unlimited nodes per scenario
  • All 5,500+ integrations
  • 1,200+ apps and AI models
Start Free

No credit card required

Best Value

Start

$19

/month

For sales teams running live automation workflows — outreach sequences, CRM syncs, and pipeline flows.

  • 25,000 workflow executions / month
  • Unlimited scenarios & unlimited nodes
  • Fractional credits (0.2)
  • 5 parallel executions
  • All 5,500+ integrations
  • 1,200+ apps and AI models
Try Start Free

Community forum + email support

Enterprise

from$299

/month

For organizations with high-volume or specialized needs.

  • Custom workflow executions
  • Unlimited team members
  • Dedicated Account Manager
  • Custom webhook domain
  • Unique static IP
  • 60-day execution history

Custom SLA · Priority support

Compare all plans
FAQ

Sales automation software FAQs

Automate outreach, coach teams, and repetitive sales tasks

Join 10,000+ companies using Latenode to automate outreach, next steps, sales pipeline management, lead scoring, and pipeline views. Generate more pipeline, reduce manual work, boost sales productivity, keep deal motion moving and close deals faster with AI sales automation software.

✓ Free plan✓ No credit card✓ Deploy in 5 min✓ SOC 2 Type II
Start automating free
No commitment · cancel anytime