Sales automation that runs itself
Done-for-you AI workflows for sales teams — lead qualification, outbound prospecting, meeting prep, call follow-up, pipeline forecasting. We build it. Your reps sell more.
⚡ First workflow live in 1–2 weeks
Works with your stack — and 5,500+ others
Salesforce
HubSpot
Pipedrive
Gmail
OutlookOOutreachSSalesloft
Instantly
ApolloGGong
LinkedIn
Slack
Calendly5,487+ moreWhat we automate
Sales automation by the way work actually flows.
Start with the business process: find opportunities, qualify and route, move deals forward, forecast performance. Each step has its own scenarios — pick the closest starting point or describe something different on the call.
Find opportunities
3 scenarios
Qualify & route
3 scenarios
Move deals forward
4 scenarios
Forecast performance
2 scenarios
Capture, enrich, and research opportunities before reps touch them
Automate the front of the sales process: lead capture, enrichment, prospect research, outbound preparation, buying signals, and clean CRM creation.
Turn every new lead into a complete CRM record.
Up to 90% faster lead-to-rep routingWe can automate lead capture from forms, ads, webinars, chat, inbound email, and partner sources, then enrich records, normalize fields, deduplicate contacts, and sync everything with your CRM.
Book a callProcesses we can automate
Qualify leads, book meetings, and route work to the right owner
Automate scoring, routing, demo booking, SLA alerts, CRM hygiene, and handoffs so sales teams can respond faster with cleaner context.
Send the right lead to the right owner faster.
Time-to-first-touch under 5 minutesWe can automate qualification rules, lead scoring, territory routing, round-robin assignment, SLA alerts, sales notifications, and MQL-to-SQL handoffs.
Book a callProcesses we can automate
Keep opportunities moving from first call to closed-won
Automate follow-ups, next steps, proposal approvals, contract handoffs, onboarding triggers, renewals, and expansion workflows.
Keep every active opportunity moving forward.
Reclaim up to 8 hours per rep per weekWe can automate next-step reminders, post-call follow-ups, meeting summaries, buyer action items, stakeholder updates, inactivity alerts, and deal-stage task creation.
Book a callProcesses we can automate
Track pipeline, forecast risk, and sales performance without manual reporting
Automate dashboards, forecast rollups, deal-risk alerts, activity summaries, SLA checks, and revenue leadership updates.
See pipeline health without rebuilding reports every week.
See slipping deals 7–10 days earlierWe can automate forecast rollups, pipeline dashboards, stage movement reports, deal risk alerts, rep activity summaries, and executive revenue updates.
Book a callProcesses we can automate
Done for you
Working sales automation — built and maintained by us.
Salesforce, Outreach, Apollo, and Gong already do their jobs. We connect them so they work as one system — built once, maintained by us, so your team gets results.
- Fast turnaround. Most workflows ship in 1–2 weeks. The bigger ones in 3–4.
- You own the result. Every workflow lives in your Latenode workspace. If you ever want to move it elsewhere, we help you export.
- AI included in your subscription. GPT, Claude, Gemini, and 1,200+ models — all under one bill.
- Human approval gates that match the risk. Routine enrichment and tagging runs hands-free. Outreach to strategic accounts gets reviewed before send. Anything that signs a contract or moves money stays with humans.
- Quarterly performance review. We walk through what ran, what's working, and what needs attention. Need changes sooner? Those are scoped as separate work — usually a few days.
Example output · Tuesday 8:47 AM
# sales-hot-leads
Hot lead — Score 92/100
Contact
Sarah Chen · VP Marketing · AcmeSignals
Series C SaaS, ~240 employees. Posted about hiring 2 SDRs last week. Visited /pricing 3× this week. 94% ICP match.Routing
Assigned to @marcus · enterprise SaaS territoryFirst-touch SLA: 5 min
Calendar block reserved. Salesforce record created. Draft email ready in @marcus' inbox.
Open in Salesforce →
Example: lead qualification & routing workflow. Rep gets the alert while the lead is still on your site.
How it works
Three steps. We do the work.
You commission a working system. We build it.
Tell us your goal
A 15-min call to identify your biggest sales bottleneck. We map the workflow, name the metric, and scope what gets built first.
15 minutesWe build it
Our team or a certified partner scopes, builds, integrates, and tests with your real data. You see progress in your shared workspace. You approve before launch.
1–2 weeksYou get results
The workflow runs in production. Results show up in your CRM, Slack, dashboards — wherever your team already works. Quarterly reviews walk you through what ran, what worked, and what needs attention.
Always onReal engagements
What it looks like when it's done for you.
Three composite scenarios drawn from real customer projects.
Outbound capacity tripled with the same team.
Prospecting was capped by research time. AEs were running cadences against 12–15 prospects per week. We built an enrichment + personalization workflow that pulls ICP-matched accounts, generates opening lines per prospect, and pushes into Outreach sequences.
Pipeline reviews dropped from 60 minutes to 20.
VP Sales spent half of Monday morning reading the same pipeline data five different ways. We built a daily Slack digest: new deals, stalled deals, no-show meetings, AI-flagged risks. Sent at 7 a.m. so reviews start with answers, not questions.
Meeting prep that runs while reps are still in bed.
AEs were walking into discovery calls cold or spending 20–30 minutes prepping each one. We built a workflow that fires 1 hour before every calendar invite: account context, news, LinkedIn signals, recent CRM activity, last call summary. Delivered to the rep's inbox.
Composite scenarios based on real customer engagements. Names and identifying details omitted.
What customers say
From the people who stopped doing the work themselves.
“We used Latenode to automate outbound followup and CRM hygiene. Our sales reps now save time every day, and reply rates improved because personalized emails launch automatically at the right stage.”
Alex R.
Sales Ops Lead · B2B SaaS
“Latenode replaced several disconnected sales automation tools. Deal updates, forecast inputs, and manager alerts now happen automatically, so our team has a cleaner pipeline and much better visibility into revenue.”
Maya T.
RevOps Manager · Mid-market SaaS
“We connected HubSpot, Gmail, Slack, and Calendly in one workflow. Inbound leads get scored, routed, and scheduled in minutes — we never lose high-intent prospects because followup is built into the process.”
Jordan L.
Head of Growth · B2B Services
Composite quotes drawn from real customer engagements.
Pricing
Custom quote, ready after our call.
Subscription starts at $199/month. Setup is scoped to your project. We send you the full quote after the 15-min call.
Done for you, end to end
For teams that want results delivered.
+ project-based setup, scoped on your call
- Dedicated build team — our team or a certified partner
- All 5,500+ integrations included
- 1,200+ AI models — GPT, Claude, Gemini, all included
- Most workflows shipped in 1–2 weeks
- Quarterly performance review · fixes to what we built included
- SOC 2 Type II · GDPR · You own every workflow
Get a custom quote in your discovery call. No commitment.
Common questions
Things sales leaders ask first.
From the blog
More reading on what we build.
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Read the article →Tell us the workflow. We'll build it in 1–2 weeks.
Show us where your team is spending hours. We'll tell you in 15 minutes whether we can fix it, what it would cost, and how fast.
Book my 15-min call →