Serper vs. Soax (SERP): Which Google Search API Wins on Latenode?

When you’re automating research, SEO, or AI agent retrieval tasks, Google Search is your ultimate source of truth. But scraping search results manually or with unstable proxies? That’s a thing of the past.

Now, Latenode offers two high-performing Google Search connectors: Serper (via Serper.dev) and Soax SERP. Both deliver real-time, structured Google Search results - ready to be used inside your intelligent workflows or multi-agent systems.

So, which one should you pick? Let’s compare them side by side.

Two APIs, One Purpose: Search Data Without the Scraping Hassle

Both Serper.dev and Soax (SERP) are made for one thing: reliable Google Search results as JSON, perfect for parsing, storing, or feeding into AI agents.

Whether you’re building:

• A content monitor that tracks brand mentions
• A keyword analysis tool that powers content strategy
• Or an AI agent that uses Google data for reasoning

These APIs remove the complexity of scraping, throttling, and CAPTCHA management - letting you focus purely on automation logic.

But while they serve the same goal, they take different routes to get there.

Quick Comparison

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Serper.dev: Lightweight, Fast, and AI-Friendly

If your workflow demands speed and simplicity, Serper.dev is your best pick. It connects directly to Google endpoints, returning structured data optimized for automation.

That makes it perfect for:

• Feeding search snippets into RAG pipelines
• Building keyword monitoring bots
• Enhancing AI retrieval for contextual understanding

Why users love Serper.dev:

• 🚀 Fast response times (under a second)
• 💰 Cheaper per request ($1.10 per 1000)
• 🧠 Ideal for AI agent context retrieval
• 🧩 Clean JSON structure - no post-processing needed

In short: Serper.dev is the API you’d want inside your autonomous agents that think, retrieve, and act fast.

Soax (SERP): Scalable and Region-Smart

For larger-scale or region-specific scraping, Soax SERP takes the lead. Built on a robust proxy infrastructure, it can emulate searches from any country or device - making it ideal for global SEO operations or market research.

It’s slightly more expensive, but that extra flexibility can pay off when you need regional precision or search diversity.

Why teams choose Soax:

• 🌍 Regional targeting for global markets
• 🧱 Proxy-powered scalability - handle high volumes
• 🔍 Detailed metadata (ads, snippets, positions)
• 🔒 Resilient performance under load

If your use case demands thousands of queries across geographies - Soax SERP delivers.

Pros and Cons

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Instant Access with PnP Tokens - No Setup, No Limits

Here’s what makes this integration even better: both Serper.dev and Soax SERP work natively inside Latenode, so you can start searching in seconds.

• No manual setup.
• No API keys or hidden configs.
• Just PnP tokens - your all-in-one power source for API calls.

PnP tokens are the shared currency of Latenode’s ecosystem. They let you access apps, AI models, and data tools without juggling separate accounts or billing systems.

In practice, that means you can connect either service directly from your visual builder - test, iterate, and deploy without interruptions. For fast-moving teams, it’s not just a convenience feature - it’s how you build and scale automations at full speed.

Use Case: From Spreadsheet to Verified CEO Profiles on LinkedIn

Say you’ve got a spreadsheet full of company names - and you need to find real, verified CEO profiles fast.

This Latenode workflow automates that entire process. It connects Google Sheets with Serper.dev and Soax (SERP) to perform smart Google searches that return the most accurate LinkedIn results - no manual lookup needed.

Here’s how the flow works:

1. Start from a list - trigger the automation from a Google Sheet containing company names or domains.
2. Search CEOs on LinkedIn via Google - use Serper.dev and Soax (SERP) to run targeted Google queries like:

site:linkedin.com/in "CEO" "{{$29.Company}}"

This retrieves the top LinkedIn profiles matching the company’s CEO.

4. Parse and filter results - JSON and JavaScript nodes process the search output to extract clean data: name, title, and LinkedIn URL.

5. Enrich company details - Latenode fills in missing information such as domain or metadata, ensuring every row is complete.

6. Save results automatically - verified CEO names and LinkedIn profile links are written back to your Google Sheet.

With this setup, you turn a basic spreadsheet into a self-updating CEO finder - powered by Google Search, refined by Latenode logic, and formatted automatically.

Perfect for:

• Sales teams building outreach lists
• Recruiters identifying decision-makers
• Founders or investors researching potential partners

Here’s what each step does inside Latenode:

• Trigger (on New Row) - watches a Google Sheet for new company entries.
• Find Rows (Google Sheets) - retrieves the list of companies to process.
• Serper.dev / Soax (SERP) - performs parallel Google searches for each company using the query

site:linkedin.com/in "CEO" "{{$29.Company}}".

• JSON Parse + JavaScript Nodes - clean and structure the SERP response, extracting LinkedIn URLs and CEO names.
• Company Domain + Name Enrichment - optional nodes that validate or extend company info.
• Save Rows (Google Sheets) - writes enriched CEO data (name + LinkedIn link + company domain) back to your sheet.

The result: a fully automated, no-code lead intelligence pipeline, combining SERP APIs, logic nodes, and Google Sheets - all orchestrated visually inside Latenode.

👉 Try it by yourself: template

Build Your Search Automation in Latenode

No setup. No API keys. Just plug in the integration and start building.

Try these workflow ideas:

• “Fetch top Google results for a keyword and summarize them with GPT.”
• “Monitor brand mentions weekly and send to Slack.”
• “Aggregate competitor SERPs by region every Monday.”

Start using Serper.dev or Soax (SERP) on Latenode today.

Build intelligent workflows powered by real-time Google Search data - all from one visual platform.👉 Try this ready-made template on Latenode

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