How to connect 123FormBuilder and Cloze
Create a New Scenario to Connect 123FormBuilder and Cloze
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Cloze will be your first step. To do this, click "Choose an app," find 123FormBuilder or Cloze, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cloze Node
Next, click the plus (+) icon on the 123FormBuilder node, select Cloze from the list of available apps, and choose the action you need from the list of nodes within Cloze.

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Authenticate Cloze
Now, click the Cloze node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cloze settings. Authentication allows you to use Cloze through Latenode.
Configure the 123FormBuilder and Cloze Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Cloze Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring 123FormBuilder, Cloze, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Cloze integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Cloze (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Cloze
123FormBuilder + Cloze + Google Sheets: When a new submission is received in 123FormBuilder, the flow creates or updates a person in Cloze with the submission data, then logs the submission details in a Google Sheet.
Cloze + 123FormBuilder + Slack: When a project is updated in Cloze, indicating a deal closing, the flow sends a satisfaction survey using 123FormBuilder and notifies the team in a designated Slack channel.
123FormBuilder and Cloze integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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FAQ 123FormBuilder and Cloze
How can I connect my 123FormBuilder account to Cloze using Latenode?
To connect your 123FormBuilder account to Cloze on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Cloze accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Cloze contacts from 123FormBuilder submissions?
Yes, you can! Latenode’s visual editor lets you map form fields to Cloze contact properties, automatically updating contact info and saving your team valuable time.
What types of tasks can I perform by integrating 123FormBuilder with Cloze?
Integrating 123FormBuilder with Cloze allows you to perform various tasks, including:
- Create new Cloze leads from 123FormBuilder submissions.
- Update existing Cloze contact details based on form responses.
- Trigger Cloze activities when a new form is submitted.
- Add new contacts to a specific Cloze list or segment.
- Send custom notifications in Cloze upon form submission.
How can I filter 123FormBuilder submissions before sending data to Cloze?
Latenode lets you use conditional logic or JavaScript blocks to filter submissions, ensuring only relevant data reaches Cloze.
Are there any limitations to the 123FormBuilder and Cloze integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form structures may require advanced field mapping.
- Real-time synchronization depends on the APIs' rate limits.
- File uploads from 123FormBuilder might need dedicated parsing.