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Capture 123FormBuilder submissions and send data to Google Analytics for conversion tracking. Latenode’s visual editor and affordable pricing make complex analytics workflows simple to build and scale. Customize your tracking with JavaScript for advanced insights.
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Create a New Scenario to Connect 123FormBuilder and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Google Analytics will be your first step. To do this, click "Choose an app," find 123FormBuilder or Google Analytics, and select the appropriate trigger to start the scenario.
Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.
123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the 123FormBuilder node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
123FormBuilder
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the 123FormBuilder and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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123FormBuilder
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring 123FormBuilder, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Google Analytics integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + Google Analytics + Google Sheets: When a new submission is received in 123FormBuilder, track this event in Google Analytics. Then, add the submission data as a new row in a Google Sheet for reporting and analysis.
Google Analytics + 123FormBuilder + Slack: When website traffic significantly drops, retrieve the latest form submissions from 123FormBuilder. If the number of support requests is high, send a notification to a Slack channel to alert the team about a potential issue.
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my 123FormBuilder account to Google Analytics using Latenode?
To connect your 123FormBuilder account to Google Analytics on Latenode, follow these steps:
Can I track form submission sources in Google Analytics?
Yes, with Latenode, you can easily track 123FormBuilder submission sources within Google Analytics. Latenode’s flexible data mapping ensures accurate data, giving you enhanced insights into user behavior.
What types of tasks can I perform by integrating 123FormBuilder with Google Analytics?
Integrating 123FormBuilder with Google Analytics allows you to perform various tasks, including:
How secure is my 123FormBuilder data within Latenode workflows?
Latenode uses advanced encryption and security protocols to protect your 123FormBuilder data during workflow execution, ensuring data privacy and integrity.
Are there any limitations to the 123FormBuilder and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: