How to connect 123FormBuilder and Google Analytics
Create a New Scenario to Connect 123FormBuilder and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Google Analytics will be your first step. To do this, click "Choose an app," find 123FormBuilder or Google Analytics, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

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Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the 123FormBuilder node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the 123FormBuilder and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring 123FormBuilder, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Google Analytics integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Google Analytics
123FormBuilder + Google Analytics + Google Sheets: When a new submission is received in 123FormBuilder, track this event in Google Analytics. Then, add the submission data as a new row in a Google Sheet for reporting and analysis.
Google Analytics + 123FormBuilder + Slack: When website traffic significantly drops, retrieve the latest form submissions from 123FormBuilder. If the number of support requests is high, send a notification to a Slack channel to alert the team about a potential issue.
123FormBuilder and Google Analytics integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ 123FormBuilder and Google Analytics
How can I connect my 123FormBuilder account to Google Analytics using Latenode?
To connect your 123FormBuilder account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submission sources in Google Analytics?
Yes, with Latenode, you can easily track 123FormBuilder submission sources within Google Analytics. Latenode’s flexible data mapping ensures accurate data, giving you enhanced insights into user behavior.
What types of tasks can I perform by integrating 123FormBuilder with Google Analytics?
Integrating 123FormBuilder with Google Analytics allows you to perform various tasks, including:
- Automatically sending form submission data to Google Analytics as events.
- Tracking conversion rates for different marketing campaigns.
- Analyzing user behavior based on form interactions.
- Creating custom reports to visualize form data in Google Analytics.
- Triggering automated actions based on analytics data using Latenode.
How secure is my 123FormBuilder data within Latenode workflows?
Latenode uses advanced encryption and security protocols to protect your 123FormBuilder data during workflow execution, ensuring data privacy and integrity.
Are there any limitations to the 123FormBuilder and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API rate limits of both services.
- Complex form structures might require advanced data mapping configurations.
- Historical data from 123FormBuilder prior to integration cannot be directly imported.