How to connect 123FormBuilder and Google Business Profile
Create a New Scenario to Connect 123FormBuilder and Google Business Profile
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Google Business Profile will be your first step. To do this, click "Choose an app," find 123FormBuilder or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the 123FormBuilder node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

123FormBuilder
โ

Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the 123FormBuilder and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
โ
AI Anthropic Claude 3
โ

Google Business Profile
Trigger on Webhook
โ
123FormBuilder
โ
โ
Iterator
โ
Webhook response

Save and Activate the Scenario
After configuring 123FormBuilder, Google Business Profile, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the 123FormBuilder and Google Business Profile integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Google Business Profile
123FormBuilder + Google Business Profile + Slack: When a new submission is received through 123FormBuilder, a post is created on Google Business Profile to share customer feedback. A notification is then sent to a designated Slack channel to alert the manager.
Google Business Profile + 123FormBuilder + Google Sheets: When a new or updated review is posted on Google Business Profile, the review details and relevant data from the 123FormBuilder form (if any, fetched using submission details) are recorded in a Google Sheet for tracking and analysis.
123FormBuilder and Google Business Profile integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups โ automating processes with a no-code, scalable workflow.
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
See how Latenode works
FAQ 123FormBuilder and Google Business Profile
How can I connect my 123FormBuilder account to Google Business Profile using Latenode?
To connect your 123FormBuilder account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from form submissions?
Yes, you can! Latenode lets you sync 123FormBuilder submissions to Google Business Profile, automating updates and ensuring consistent information across platforms.
What types of tasks can I perform by integrating 123FormBuilder with Google Business Profile?
Integrating 123FormBuilder with Google Business Profile allows you to perform various tasks, including:
- Create new Google Business Profile reviews from 123FormBuilder feedback forms.
- Update business hours on Google Business Profile based on form submissions.
- Post special offers to Google Business Profile when triggered by a form entry.
- Add new products or services to Google Business Profile via 123FormBuilder forms.
- Send thank you messages to form submitters by creating a Google Business Profile post.
Can I use JavaScript to transform 123FormBuilder data for Google Business Profile?
Yes! Latenode's JavaScript blocks let you transform 123FormBuilder data before it updates your Google Business Profile, for customized data formats.
Are there any limitations to the 123FormBuilder and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the API rate limits of both 123FormBuilder and Google Business Profile.
- Complex data transformations might require custom JavaScript coding within Latenode.
- Historical data migration between the two platforms is not directly supported.