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Automatically add new 123FormBuilder submissions to HubSpot as contacts or leads. Latenode's visual editor and affordable execution pricing make lead management and marketing automation easier and more scalable than ever.
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Create a New Scenario to Connect 123FormBuilder and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or HubSpot will be your first step. To do this, click "Choose an app," find 123FormBuilder or HubSpot, and select the appropriate trigger to start the scenario.
Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.
123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the 123FormBuilder node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
123FormBuilder
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the 123FormBuilder and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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123FormBuilder
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring 123FormBuilder, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and HubSpot integration works as expected. Depending on your setup, data should flow between 123FormBuilder and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + HubSpot + Slack: When a new submission is received in 123FormBuilder, a new contact is created or updated in HubSpot. Then, a message is sent to a designated Slack channel to notify the sales team of the new lead.
123FormBuilder + HubSpot + Google Sheets: On new 123FormBuilder submission, find a contact in HubSpot. After finding the contact, a new row is added to Google Sheets with the form data and HubSpot contact information, tracking marketing campaign performance.
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my 123FormBuilder account to HubSpot using Latenode?
To connect your 123FormBuilder account to HubSpot on Latenode, follow these steps:
Can I qualify leads from 123FormBuilder submissions in HubSpot?
Yes, Latenode enables lead qualification based on 123FormBuilder data in HubSpot. Use flexible no-code logic and JavaScript to score leads automatically, enriching your CRM for targeted outreach.
What types of tasks can I perform by integrating 123FormBuilder with HubSpot?
Integrating 123FormBuilder with HubSpot allows you to perform various tasks, including:
What kind of data mapping is possible between 123FormBuilder and HubSpot?
Latenode supports flexible data mapping, allowing you to link any 123FormBuilder field to corresponding HubSpot properties with custom logic.
Are there any limitations to the 123FormBuilder and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: