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Automatically add or update Intercom leads from 123FormBuilder submissions. Latenode's visual editor and affordable execution costs provide a flexible and scalable way to manage lead data without code. Use custom JavaScript for advanced data transformations.
Connect 123FormBuilder and Intercom in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Intercom will be your first step. To do this, click "Choose an app," find 123FormBuilder or Intercom, and select the appropriate trigger to start the scenario.

Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the 123FormBuilder node, select Intercom from the list of available apps, and choose the action you need from the list of nodes within Intercom.

123FormBuilder
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Intercom
Now, click the Intercom node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Intercom settings. Authentication allows you to use Intercom through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Intercom
Trigger on Webhook
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123FormBuilder
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Iterator
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Webhook response
After configuring 123FormBuilder, Intercom, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Intercom integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Intercom (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + Intercom + Slack: When a new submission is received in 123FormBuilder, a new contact is created in Intercom. A summary of the submission is then sent to a designated Slack channel.
Intercom + 123FormBuilder + Google Sheets: When a new conversation is created in Intercom, a new submission is added to a 123FormBuilder form. The submission data is then added as a new row in Google Sheets for tracking customer feedback.
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Intercom
Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.
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How can I connect my 123FormBuilder account to Intercom using Latenode?
To connect your 123FormBuilder account to Intercom on Latenode, follow these steps:
Can I automatically update Intercom from 123FormBuilder submissions?
Yes, you can! Latenode allows real-time updates, ensuring Intercom reflects the latest 123FormBuilder data. This streamlines your customer support and sales workflows with current user information.
What types of tasks can I perform by integrating 123FormBuilder with Intercom?
Integrating 123FormBuilder with Intercom allows you to perform various tasks, including:
What 123FormBuilder data triggers workflows on Latenode?
Latenode workflows can trigger on any new 123FormBuilder submission. Use conditional logic or AI steps for fine-grained automation based on form data.
Are there any limitations to the 123FormBuilder and Intercom integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: