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Automatically qualify leads from 123FormBuilder in LeadMagic with Latenode’s visual editor. Customize data flows with JavaScript, scale affordably, and close deals faster with real-time lead enrichment.
Connect 123FormBuilder and LeadMagic in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or LeadMagic will be your first step. To do this, click "Choose an app," find 123FormBuilder or LeadMagic, and select the appropriate trigger to start the scenario.

Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the 123FormBuilder node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.

123FormBuilder
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LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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LeadMagic
Trigger on Webhook
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123FormBuilder
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Iterator
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Webhook response
After configuring 123FormBuilder, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and LeadMagic integration works as expected. Depending on your setup, data should flow between 123FormBuilder and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + LeadMagic + Slack: When a new submission is received in 123FormBuilder, LeadMagic enriches the lead data by finding the profile. Slack then sends a public channel message to notify the sales team about the new lead, including profile details.
LeadMagic + 123FormBuilder + Google Sheets: When LeadMagic finds a profile and a new submission is created on 123FormBuilder, the data is added to Google Sheets. The data includes the enriched lead information and form feedback.
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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How can I connect my 123FormBuilder account to LeadMagic using Latenode?
To connect your 123FormBuilder account to LeadMagic on Latenode, follow these steps:
Can I automatically add form submissions to LeadMagic lists?
Yes, you can! Latenode’s visual editor makes this simple. Automatically add new 123FormBuilder submissions to LeadMagic, ensuring your lead lists are always up-to-date, saving time and improving outreach.
What types of tasks can I perform by integrating 123FormBuilder with LeadMagic?
Integrating 123FormBuilder with LeadMagic allows you to perform various tasks, including:
How secure is connecting 123FormBuilder to LeadMagic on Latenode?
Latenode employs robust security measures, including encryption and secure authentication, to safeguard your data during integration and workflow execution.
Are there any limitations to the 123FormBuilder and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: