How to connect 123FormBuilder and Mixpanel
Create a New Scenario to Connect 123FormBuilder and Mixpanel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Mixpanel will be your first step. To do this, click "Choose an app," find 123FormBuilder or Mixpanel, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mixpanel Node
Next, click the plus (+) icon on the 123FormBuilder node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the 123FormBuilder and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring 123FormBuilder, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Mixpanel integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Mixpanel
123FormBuilder + Mixpanel + Slack: When a new submission is received in 123FormBuilder, track this event in Mixpanel with relevant submission data. Then, send a notification to a designated Slack channel informing the team about the new submission.
Mixpanel + 123FormBuilder + Google Sheets: Analyze user behavior data in Mixpanel and identify key trends. Use these insights to populate specific fields in a 123FormBuilder form, potentially for targeted surveys or feedback. Finally, save the completed form data to a Google Sheets spreadsheet for further analysis and record-keeping.
123FormBuilder and Mixpanel integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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FAQ 123FormBuilder and Mixpanel
How can I connect my 123FormBuilder account to Mixpanel using Latenode?
To connect your 123FormBuilder account to Mixpanel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Mixpanel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Mixpanel events?
Yes, you can! Latenode allows you to automatically send 123FormBuilder submission data to Mixpanel as events, providing deeper insights into user behavior with advanced event mapping and transformations.
What types of tasks can I perform by integrating 123FormBuilder with Mixpanel?
Integrating 123FormBuilder with Mixpanel allows you to perform various tasks, including:
- Track new form submissions as distinct events in Mixpanel.
- Update user profiles in Mixpanel based on form data.
- Segment users in Mixpanel based on form submission details.
- Trigger personalized email campaigns based on form responses.
- Analyze form conversion rates and user engagement in real-time.
How do I handle conditional logic from 123FormBuilder in Mixpanel?
Latenode lets you map 123FormBuilder’s conditional logic into Mixpanel properties, giving richer, more detailed segmentation data with custom JavaScript blocks.
Are there any limitations to the 123FormBuilder and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form structures may require advanced data mapping configurations.
- Real-time synchronization depends on the API availability of both platforms.
- Data transformation limits are based on your Latenode plan's resources.