How to connect 123FormBuilder and Serper
Create a New Scenario to Connect 123FormBuilder and Serper
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Serper will be your first step. To do this, click "Choose an app," find 123FormBuilder or Serper, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the 123FormBuilder node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the 123FormBuilder and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring 123FormBuilder, Serper, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the 123FormBuilder and Serper integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Serper
123FormBuilder + Serper + Slack: When a new submission is received in 123FormBuilder, perform a Google Search using keywords extracted from the submission, and then send the search results to a Slack channel.
Serper + 123FormBuilder + Google Sheets: Use Serper to periodically track the ranking of a specific keyword in Google. Then, when the ranking changes, retrieve submissions from 123FormBuilder and store the updated ranking alongside form submission details in a Google Sheet.
123FormBuilder and Serper integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups β automating processes with a no-code, scalable workflow.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ 123FormBuilder and Serper
How can I connect my 123FormBuilder account to Serper using Latenode?
To connect your 123FormBuilder account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze form submissions for SEO opportunities using 123FormBuilder and Serper integration?
Yes, you can! Latenode's flexible data handling lets you analyze submissions with Serper for keyword insights, enhancing SEO directly from form data. Great for targeted content!
What types of tasks can I perform by integrating 123FormBuilder with Serper?
Integrating 123FormBuilder with Serper allows you to perform various tasks, including:
- Automatically extract keywords from new form submissions using Serper's API.
- Use form data to trigger SEO audits of specific URLs with Serper.
- Send form submission data to Serper for search result tracking.
- Create reports in Serper based on data collected from 123FormBuilder forms.
- Dynamically update website content based on form responses and Serper data.
How easily can I handle large data volumes from 123FormBuilder?
Latenode is designed for scalability, efficiently processing even high submission volumes from 123FormBuilder. You can automate it without code or scale using JavaScript.
Are there any limitations to the 123FormBuilder and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Serper API usage is subject to its rate limits and quotas.
- Real-time synchronization depends on the polling interval.