Trigger
ActiveCampaign and Follow Up Boss integration
Automate ActiveCampaign + Follow Up Boss workflows
Automate your customer follow-ups by connecting ActiveCampaign's marketing automation with Follow Up Boss's sales pipeline management, syncing contacts and triggering timely outreach workflows effortlessly.
Free plan availableNo credit cardDeploy in 5 min
Technical overview
What this integration can actually do
This is not a rigid connector between ActiveCampaign and Follow Up Boss. Use native nodes where they already exist, then cover edge cases with webhook, polling, HTTP Request, or JavaScript in the same scenario.
22 triggers and 39 actions across ActiveCampaign and Follow Up Boss
Gets data from
Contact Added to List (Instant) and New Account Added or Updated(Instant), plus 20 more triggers
Can do
Add Contact Note and Add Contact Task, plus 37 more actions
Works via
Native nodes, Webhooks, Polling, HTTP Request, JavaScript
Customizable with
field mapping, filters, branching, retries, dedupe logic, and custom API or JavaScript steps.
Capabilities
Triggers & Actions
Every event and operation available when connecting ActiveCampaign and Follow Up Boss — from both apps.
Trigger
New Account Added or Updated(Instant)
Trigger
New Campaign Email Bounce(Instant)
Trigger
New Campaign Link Click(Instant)
Trigger
New Campaign Open(Instant)
Trigger
New Campaign Starts Sending(Instant)
Production readiness
Production workflow controls
Use these controls when a workflow needs to stay stable after launch, not just pass a happy-path test.
01
Retry failed API calls
Automatically retry temporary failures before a run is marked as failed.
02
Handle 429 / rate-limit responses
Pause, back off, and continue the workflow safely when an upstream API throttles requests.
03
Add fallback branches for missing fields
Route incomplete payloads into a safe branch instead of letting the main scenario break.
04
Prevent duplicates with lookup-before-create logic
Check whether a record already exists before creating a new one in the destination system.
05
Use JavaScript to normalize dates, phone numbers, tags, and statuses
Clean and standardize values before mapping them into downstream fields.
06
Store execution logs for debugging
Keep a trace of what happened in every run so production issues are easier to inspect.
07
Route failed runs to email or a database
Notify the team or save failures for follow-up when a run cannot complete successfully.
08
Manually rerun failed executions
Replay a failed run after the issue is fixed without rebuilding the scenario from scratch.
Example payload
See what the workflow receives and returns
Show one real event and one real result so technical users can understand the payload shape before they connect accounts or customize the scenario.
Source event
JSON{"event": "client_added","client": {"id": "client_123","firstName": "Alex","lastName": "Smith","status": "active","tags": ["online-coaching"]}}Scenario result
JSON{"target": "wix_contact","operation": "upsert","dedupeBy": "email","status": "created"}Setup
Connect both apps in 3 steps
No developer needed. From credentials to live workflow in under 10 minutes.
01
Connect ActiveCampaign
Authenticate ActiveCampaign in Latenode's Credentials panel. You'll need access to your ActiveCampaign account and permissions to create connections.
02
Connect Follow Up Boss
Add Follow Up Boss credentials (OAuth or API key, depending on the app). Latenode stores credentials securely and never saves your passwords.
03
Build and go live
Pick a trigger and an action, test with real data, then toggle your workflow to Live — done.
Build your ActiveCampaign + Follow Up Boss automation
Choose a trigger and an action to build your workflow.
When this happens in ActiveCampaign...
...do this in Follow Up Boss
Or
Describe your automation — press Build to open it in the editor.
Yes! Latenode provides a native integration between ActiveCampaign and Follow Up Boss. You can connect them in minutes using our visual workflow builder — no coding required.
Use cases
Explore each app
Start from either hub, then mix triggers and actions with the rest of your stack.
About ActiveCampaign
ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and sales automation to help businesses grow and engage their customers. It offers tools for creating targeted email campaigns, managing contacts, tracking customer interactions, and automating marketing workflows. With advanced segmentation and personalization features, ActiveCampaign enables users to deliver tailored content to the right audience at the right time, enhancing customer relationships and driving conversions.
Learn morePopular ActiveCampaign pairs
About Follow Up Boss
Follow Up Boss is a powerful customer relationship management (CRM) tool designed for real estate professionals to streamline lead management and enhance team collaboration. It centralizes contact information, automates follow-up tasks, and provides robust reporting to help users track performance and optimize their sales processes. With features like customizable workflows, email synchronization, and integration options with various platforms, Follow Up Boss empowers agents to nurture leads effectively and close more deals.
Learn morePopular Follow Up Boss pairs
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