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Connect ActiveCampaign to Google Analytics to automatically track campaign performance and attribute conversions, enriching data for better ROI insights. Latenode's visual editor and affordable execution-based pricing makes complex tracking simple and cost-effective, even at scale.
Connect ActiveCampaign and Google Analytics in minutes with Latenode.
Create ActiveCampaign to Google Analytics workflow
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Create a New Scenario to Connect ActiveCampaign and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Google Analytics will be your first step. To do this, click "Choose an app," find ActiveCampaign or Google Analytics, and select the appropriate trigger to start the scenario.
Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.
ActiveCampaign
Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the ActiveCampaign node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
ActiveCampaign
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the ActiveCampaign and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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ActiveCampaign
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring ActiveCampaign, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Google Analytics integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
ActiveCampaign + Google Analytics + Google Sheets: When a contact is added to a specific list in ActiveCampaign, trigger a Google Analytics report, then save the key metrics from that report to a Google Sheet for performance tracking and analysis.
ActiveCampaign + Google Analytics + Slack: When a new contact is added or updated in ActiveCampaign (likely triggered by a website conversion), track a key event in Google Analytics and then send a notification to a designated Slack channel to alert the marketing team about the conversion.
About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my ActiveCampaign account to Google Analytics using Latenode?
To connect your ActiveCampaign account to Google Analytics on Latenode, follow these steps:
Can I track campaign ROI using ActiveCampaign and Google Analytics integration?
Yes, you can! Latenode's visual editor lets you build custom reports combining ActiveCampaign data with Google Analytics metrics, boosting ROI visibility.
What types of tasks can I perform by integrating ActiveCampaign with Google Analytics?
Integrating ActiveCampaign with Google Analytics allows you to perform various tasks, including:
Can I use JavaScript code to transform data between the apps?
Yes, Latenode allows you to use JavaScript for complex data transformations, offering greater flexibility than simple integrations.
Are there any limitations to the ActiveCampaign and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: