How to connect ActiveCampaign and Google Analytics
Create a New Scenario to Connect ActiveCampaign and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Google Analytics will be your first step. To do this, click "Choose an app," find ActiveCampaign or Google Analytics, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the ActiveCampaign node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


ActiveCampaign
⚙
Google Analytics

Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the ActiveCampaign and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Google Analytics
Trigger on Webhook
⚙

ActiveCampaign
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring ActiveCampaign, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Google Analytics integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Google Analytics
ActiveCampaign + Google Analytics + Google Sheets: When a contact is added to a specific list in ActiveCampaign, trigger a Google Analytics report, then save the key metrics from that report to a Google Sheet for performance tracking and analysis.
ActiveCampaign + Google Analytics + Slack: When a new contact is added or updated in ActiveCampaign (likely triggered by a website conversion), track a key event in Google Analytics and then send a notification to a designated Slack channel to alert the marketing team about the conversion.
ActiveCampaign and Google Analytics integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
Similar apps
Related categories
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
Similar apps
Related categories
See how Latenode works
FAQ ActiveCampaign and Google Analytics
How can I connect my ActiveCampaign account to Google Analytics using Latenode?
To connect your ActiveCampaign account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track campaign ROI using ActiveCampaign and Google Analytics integration?
Yes, you can! Latenode's visual editor lets you build custom reports combining ActiveCampaign data with Google Analytics metrics, boosting ROI visibility.
What types of tasks can I perform by integrating ActiveCampaign with Google Analytics?
Integrating ActiveCampaign with Google Analytics allows you to perform various tasks, including:
- Automatically adding ActiveCampaign contacts to Google Analytics audiences.
- Triggering ActiveCampaign automations based on Google Analytics website events.
- Sending lead scores from ActiveCampaign to Google Analytics as custom dimensions.
- Updating contact properties in ActiveCampaign using Google Analytics data.
- Visualizing ActiveCampaign email performance alongside website engagement metrics.
Can I use JavaScript code to transform data between the apps?
Yes, Latenode allows you to use JavaScript for complex data transformations, offering greater flexibility than simple integrations.
Are there any limitations to the ActiveCampaign and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data prior to integration setup may not be readily available.
- Real-time data synchronization depends on the polling intervals configured.
- The number of custom dimensions in Google Analytics may limit data sent.