How to connect ActiveCampaign and Google Business Profile
Create a New Scenario to Connect ActiveCampaign and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Google Business Profile will be your first step. To do this, click "Choose an app," find ActiveCampaign or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the ActiveCampaign node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the ActiveCampaign and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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ActiveCampaign
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Google Business Profile integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Google Business Profile
ActiveCampaign + Slack + Google Business Profile: When a new contact is added to ActiveCampaign, send a Slack notification to a specified channel. This notification can prompt a user to manually update the Google Business Profile with information relevant to the new customer.
Google Business Profile + Google Sheets + ActiveCampaign: When a new review is submitted to Google Business Profile, record the review details in a Google Sheet. Then, create a new contact or update the existing contact in ActiveCampaign with the review information.
ActiveCampaign and Google Business Profile integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ ActiveCampaign and Google Business Profile
How can I connect my ActiveCampaign account to Google Business Profile using Latenode?
To connect your ActiveCampaign account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger ActiveCampaign automations from new Google Business Profile reviews?
Yes, you can! Latenode's real-time triggers allow you to instantly start ActiveCampaign automations when new reviews appear on your Google Business Profile, enabling immediate follow-up.
What types of tasks can I perform by integrating ActiveCampaign with Google Business Profile?
Integrating ActiveCampaign with Google Business Profile allows you to perform various tasks, including:
- Add new ActiveCampaign contacts from Google Business Profile form submissions.
- Send personalized emails via ActiveCampaign after positive Google reviews.
- Update ActiveCampaign deals based on Google Business Profile engagement.
- Create ActiveCampaign tasks for negative reviews needing attention.
- Segment contacts in ActiveCampaign based on Google Business Profile interactions.
How can Latenode help manage ActiveCampaign contact properties?
Latenode offers robust data mapping and manipulation tools, letting you transform and enrich ActiveCampaign contact properties with data from Google Business Profile and other sources.
Are there any limitations to the ActiveCampaign and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data prior to integration cannot be automatically synced.
- Complex data transformations might require custom JavaScript code.
- Google Business Profile API rate limits may affect high-volume workflows.