ActiveCampaign and GoToWebinar Integration

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Automatically add GoToWebinar attendees to ActiveCampaign lists, segmenting your audience based on webinar engagement. Latenode's visual editor and affordable execution pricing make it easier than ever to build scalable marketing automations with ActiveCampaign and GoToWebinar.

Swap Apps

ActiveCampaign

GoToWebinar

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect ActiveCampaign and GoToWebinar

Create a New Scenario to Connect ActiveCampaign and GoToWebinar

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or GoToWebinar will be your first step. To do this, click "Choose an app," find ActiveCampaign or GoToWebinar, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node

Select the ActiveCampaign node from the app selection panel on the right.

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Configure the ActiveCampaign

Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the GoToWebinar Node

Next, click the plus (+) icon on the ActiveCampaign node, select GoToWebinar from the list of available apps, and choose the action you need from the list of nodes within GoToWebinar.

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Authenticate GoToWebinar

Now, click the GoToWebinar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your GoToWebinar settings. Authentication allows you to use GoToWebinar through Latenode.

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Configure the ActiveCampaign and GoToWebinar Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the ActiveCampaign and GoToWebinar Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring ActiveCampaign, GoToWebinar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and GoToWebinar integration works as expected. Depending on your setup, data should flow between ActiveCampaign and GoToWebinar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect ActiveCampaign and GoToWebinar

GoToWebinar + ActiveCampaign + Slack: When a new webinar is created in GoToWebinar, this automation finds contacts in ActiveCampaign related to the webinar topic, and sends a message to a Slack channel to notify the sales team about leads attending the webinar.

GoToWebinar + ActiveCampaign + Google Sheets: This workflow tracks webinar attendance. When a new webinar is created in GoToWebinar, it gets registrant and updates contact in ActiveCampaign, logging registrant data in a Google Sheet.

ActiveCampaign and GoToWebinar integration alternatives

About ActiveCampaign

Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.

About GoToWebinar

Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.

See how Latenode works

FAQ ActiveCampaign and GoToWebinar

How can I connect my ActiveCampaign account to GoToWebinar using Latenode?

To connect your ActiveCampaign account to GoToWebinar on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select ActiveCampaign and click on "Connect".
  • Authenticate your ActiveCampaign and GoToWebinar accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add webinar attendees to ActiveCampaign?

Yes, you can! Latenode allows seamless data transfer, adding attendees as contacts in ActiveCampaign for targeted follow-ups, powered by flexible no-code logic and AI-driven content personalization.

What types of tasks can I perform by integrating ActiveCampaign with GoToWebinar?

Integrating ActiveCampaign with GoToWebinar allows you to perform various tasks, including:

  • Automatically adding new GoToWebinar registrants to ActiveCampaign.
  • Triggering ActiveCampaign automations based on webinar attendance.
  • Updating ActiveCampaign contact properties with webinar data.
  • Segmenting contacts in ActiveCampaign based on webinar engagement.
  • Sending targeted follow-up emails via ActiveCampaign after webinars.

Can I use custom fields from GoToWebinar in ActiveCampaign on Latenode?

Yes! Latenode supports custom field mapping, allowing you to bring granular GoToWebinar data into ActiveCampaign for detailed contact segmentation.

Are there any limitations to the ActiveCampaign and GoToWebinar integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex workflows may require some JavaScript knowledge for advanced customization.
  • Data transfer is subject to the API limits of both ActiveCampaign and GoToWebinar.
  • Real-time synchronization depends on the responsiveness of the respective APIs.

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