How to connect ActiveCampaign and Gravity Forms
Create a New Scenario to Connect ActiveCampaign and Gravity Forms
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Gravity Forms will be your first step. To do this, click "Choose an app," find ActiveCampaign or Gravity Forms, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gravity Forms Node
Next, click the plus (+) icon on the ActiveCampaign node, select Gravity Forms from the list of available apps, and choose the action you need from the list of nodes within Gravity Forms.


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Gravity Forms


Authenticate Gravity Forms
Now, click the Gravity Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gravity Forms settings. Authentication allows you to use Gravity Forms through Latenode.
Configure the ActiveCampaign and Gravity Forms Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Gravity Forms Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Gravity Forms
Trigger on Webhook
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ActiveCampaign
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, Gravity Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Gravity Forms integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Gravity Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Gravity Forms
Gravity Forms + ActiveCampaign + Slack: When a new form is submitted in Gravity Forms, a new contact is created or updated in ActiveCampaign, and a notification is sent to a Slack channel.
Gravity Forms + ActiveCampaign + Google Sheets: When a new Gravity Forms submission occurs, the contact is created or updated in ActiveCampaign and the submission data is added as a new row in Google Sheets.
ActiveCampaign and Gravity Forms integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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FAQ ActiveCampaign and Gravity Forms
How can I connect my ActiveCampaign account to Gravity Forms using Latenode?
To connect your ActiveCampaign account to Gravity Forms on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Gravity Forms accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I add new Gravity Forms submissions to ActiveCampaign?
Yes, with Latenode, new Gravity Forms submissions can automatically trigger contact creation or updates in ActiveCampaign, ensuring seamless lead management and personalized marketing.
What types of tasks can I perform by integrating ActiveCampaign with Gravity Forms?
Integrating ActiveCampaign with Gravity Forms allows you to perform various tasks, including:
- Adding new Gravity Forms submissions as contacts in ActiveCampaign.
- Updating ActiveCampaign contact properties based on form data.
- Triggering automation sequences in ActiveCampaign on new form submissions.
- Segmenting contacts in ActiveCampaign based on Gravity Forms responses.
- Creating ActiveCampaign deals when specific forms are submitted.
How does Latenode handle data mapping between the two apps?
Latenode provides a visual data mapper, allowing you to easily map fields between Gravity Forms and ActiveCampaign, including advanced transformations using JavaScript or AI.
Are there any limitations to the ActiveCampaign and Gravity Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic in Gravity Forms may require custom JavaScript.
- Rate limits of the ActiveCampaign API can affect high-volume workflows.
- File uploads through Gravity Forms are not directly synced to ActiveCampaign.