How to connect ActiveCampaign and Shopify
Create a New Scenario to Connect ActiveCampaign and Shopify
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Shopify will be your first step. To do this, click "Choose an app," find ActiveCampaign or Shopify, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shopify Node
Next, click the plus (+) icon on the ActiveCampaign node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.


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Shopify


Authenticate Shopify
Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.
Configure the ActiveCampaign and Shopify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Shopify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Shopify
Trigger on Webhook
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ActiveCampaign
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Shopify integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Shopify
Shopify + ActiveCampaign + Slack: When a new customer is created in Shopify, their information is added to ActiveCampaign, and a welcome message is sent to a Slack channel.
Shopify + ActiveCampaign + Discord bot: When a customer creates a draft order in Shopify (simulating cart abandonment), they are tagged in ActiveCampaign, and a reminder message is sent via a Discord bot to a specific channel.
ActiveCampaign and Shopify integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Shopify
Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.
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See how Latenode works
FAQ ActiveCampaign and Shopify
How can I connect my ActiveCampaign account to Shopify using Latenode?
To connect your ActiveCampaign account to Shopify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Shopify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Shopify customers to ActiveCampaign?
Yes! Latenode allows you to sync new Shopify customers to ActiveCampaign lists instantly. This ensures seamless marketing automation and personalized customer journeys, triggered by sales events.
What types of tasks can I perform by integrating ActiveCampaign with Shopify?
Integrating ActiveCampaign with Shopify allows you to perform various tasks, including:
- Add new Shopify customers to an ActiveCampaign list.
- Update contact information in ActiveCampaign from Shopify.
- Trigger email sequences based on Shopify purchase events.
- Segment customers in ActiveCampaign based on Shopify data.
- Send abandoned cart emails via ActiveCampaign.
How do I use custom fields from Shopify in ActiveCampaign on Latenode?
Latenode supports mapping custom fields. During workflow setup, map corresponding fields to transfer data seamlessly between ActiveCampaign and Shopify.
Are there any limitations to the ActiveCampaign and Shopify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows may require JavaScript knowledge.
- Real-time sync depends on API rate limits of both platforms.
- Historical data migration may require manual configuration.