How to connect Acuity Scheduling and Google Analytics
Create a New Scenario to Connect Acuity Scheduling and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Acuity Scheduling, triggered by another scenario, or executed manually (for testing purposes). In most cases, Acuity Scheduling or Google Analytics will be your first step. To do this, click "Choose an app," find Acuity Scheduling or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Acuity Scheduling Node
Select the Acuity Scheduling node from the app selection panel on the right.


Acuity Scheduling

Configure the Acuity Scheduling
Click on the Acuity Scheduling node to configure it. You can modify the Acuity Scheduling URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Acuity Scheduling node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Acuity Scheduling and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Acuity Scheduling and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Acuity Scheduling, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Acuity Scheduling and Google Analytics integration works as expected. Depending on your setup, data should flow between Acuity Scheduling and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Acuity Scheduling and Google Analytics
Acuity Scheduling + Google Analytics + Google Sheets: When a new appointment is booked in Acuity Scheduling, a key event is created in Google Analytics to track the appointment. Then, the details of the appointment are added as a new row in Google Sheets for record-keeping and analysis.
Google Analytics + Acuity Scheduling + Google Ads: When a key event is created in Google Analytics (representing a conversion), find appointments by client info in Acuity Scheduling. Then, send offline conversion data about those clients to Google Ads to improve ad targeting.
Acuity Scheduling and Google Analytics integration alternatives

About Acuity Scheduling
Automate appointment scheduling with Acuity inside Latenode. Sync appointments to calendars, send reminders, and update CRMs automatically. Ditch manual data entry and build custom workflows using Latenode’s visual editor and API-first design. Scale your scheduling processes without code or per-step pricing limits.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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FAQ Acuity Scheduling and Google Analytics
How can I connect my Acuity Scheduling account to Google Analytics using Latenode?
To connect your Acuity Scheduling account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Acuity Scheduling and click on "Connect".
- Authenticate your Acuity Scheduling and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track appointment conversions in Google Analytics?
Yes, with Latenode, easily track Acuity Scheduling appointment conversions in Google Analytics. Gain deeper insights into your scheduling ROI using custom event triggers and detailed reporting.
What types of tasks can I perform by integrating Acuity Scheduling with Google Analytics?
Integrating Acuity Scheduling with Google Analytics allows you to perform various tasks, including:
- Track appointment scheduling sources in Google Analytics.
- Send appointment data to Google Analytics as custom events.
- Analyze conversion rates for different appointment types.
- Create custom dashboards to visualize key scheduling metrics.
- Enhance reporting with AI-powered insights on user behavior.
What Acuity Scheduling data is accessible within Latenode workflows?
Latenode provides access to appointments, clients, appointment types, and calendars. Build complex automations using real-time scheduling data.
Are there any limitations to the Acuity Scheduling and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data prior to integration setup won't be automatically synced.
- Custom data fields in Acuity Scheduling require advanced configuration.
- Google Analytics data sampling may affect accuracy for large datasets.