How to connect Agile CRM and Google Business Profile
Create a New Scenario to Connect Agile CRM and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Agile CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Agile CRM or Google Business Profile will be your first step. To do this, click "Choose an app," find Agile CRM or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Agile CRM Node
Select the Agile CRM node from the app selection panel on the right.

Agile CRM
Configure the Agile CRM
Click on the Agile CRM node to configure it. You can modify the Agile CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Agile CRM node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Agile CRM and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Agile CRM and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Agile CRM, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Agile CRM and Google Business Profile integration works as expected. Depending on your setup, data should flow between Agile CRM and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Agile CRM and Google Business Profile
Agile CRM + Google Business Profile + Slack: When a deal is closed in Agile CRM, a post is created on Google Business Profile showcasing a positive customer story, and a notification is sent to the sales team in Slack.
Google Business Profile + Agile CRM + Google Sheets: When a new review is added to Google Business Profile, a new contact is created in Agile CRM, and the review details are logged in Google Sheets.
Agile CRM and Google Business Profile integration alternatives
About Agile CRM
Sync Agile CRM data in Latenode to automate sales workflows. Update deals, contacts, or tasks based on triggers from other apps. Enrich CRM data using AI, route leads intelligently, and build custom reports — all within visual Latenode flows. Cut CRM admin overhead and ensure data consistency.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Agile CRM and Google Business Profile
How can I connect my Agile CRM account to Google Business Profile using Latenode?
To connect your Agile CRM account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Agile CRM and click on "Connect".
- Authenticate your Agile CRM and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Agile CRM updates from new Google Business Profile reviews?
Yes, you can! Latenode's visual editor makes it easy to trigger updates in Agile CRM based on new reviews in Google Business Profile, letting you instantly act on customer feedback.
What types of tasks can I perform by integrating Agile CRM with Google Business Profile?
Integrating Agile CRM with Google Business Profile allows you to perform various tasks, including:
- Create or update Agile CRM contacts from new Google Business Profile leads.
- Send personalized thank-you emails via Agile CRM for positive reviews.
- Update lead scores in Agile CRM based on Google Business Profile engagement.
- Automatically log Google Business Profile interactions in Agile CRM.
- Monitor and analyze customer sentiment from reviews within Agile CRM.
How does Latenode handle Agile CRM's API rate limits?
Latenode intelligently manages API calls, using queues and error handling to prevent rate limit issues and ensure reliable automation.
Are there any limitations to the Agile CRM and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data migration is not directly supported.
- Custom field mapping may require advanced configuration.
- Real-time synchronization depends on the API availability of both platforms.