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Automatically enrich HubSpot contact data using AI Agent for lead qualification. Latenode’s visual editor simplifies complex logic, and the execution-based pricing keeps costs down as you scale enriched lead generation.
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Create a New Scenario to Connect AI Agent and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a AI Agent, triggered by another scenario, or executed manually (for testing purposes). In most cases, AI Agent or HubSpot will be your first step. To do this, click "Choose an app," find AI Agent or HubSpot, and select the appropriate trigger to start the scenario.
Add the AI Agent Node
Select the AI Agent node from the app selection panel on the right.
AI Agent
Configure the AI Agent
Click on the AI Agent node to configure it. You can modify the AI Agent URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the AI Agent node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the AI Agent and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the AI Agent and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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AI Agent
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring AI Agent, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the AI Agent and HubSpot integration works as expected. Depending on your setup, data should flow between AI Agent and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
HubSpot + AI Agent + Slack: When a new contact is created in HubSpot, AI Agent summarizes the contact's details and posts the summary to a designated Slack channel.
HubSpot + AI Agent + Google Sheets: Use AI to analyze customer feedback from HubSpot, then log sentiment trends into a Google Sheet for tracking and analysis.
About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my AI Agent account to HubSpot using Latenode?
To connect your AI Agent account to HubSpot on Latenode, follow these steps:
Can I automatically enrich HubSpot contact data using AI Agent?
Yes, you can! Latenode lets you use AI Agent to analyze customer interactions and automatically update contact properties in HubSpot. This ensures accurate and up-to-date customer profiles, powered by AI.
What types of tasks can I perform by integrating AI Agent with HubSpot?
Integrating AI Agent with HubSpot allows you to perform various tasks, including:
How does Latenode enhance AI Agent's data analysis capabilities?
Latenode allows AI Agent to process data from multiple sources, not just HubSpot, enriching insights with broader context. JavaScript blocks further expand AI capabilities.
Are there any limitations to the AI Agent and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: