How to connect AI Agent and HubSpot
Create a New Scenario to Connect AI Agent and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a AI Agent, triggered by another scenario, or executed manually (for testing purposes). In most cases, AI Agent or HubSpot will be your first step. To do this, click "Choose an app," find AI Agent or HubSpot, and select the appropriate trigger to start the scenario.

Add the AI Agent Node
Select the AI Agent node from the app selection panel on the right.

AI Agent
Configure the AI Agent
Click on the AI Agent node to configure it. You can modify the AI Agent URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the AI Agent node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

AI Agent
âš™
HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the AI Agent and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the AI Agent and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™
HubSpot
Trigger on Webhook
âš™
AI Agent
âš™
âš™
Iterator
âš™
Webhook response
Save and Activate the Scenario
After configuring AI Agent, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the AI Agent and HubSpot integration works as expected. Depending on your setup, data should flow between AI Agent and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect AI Agent and HubSpot
HubSpot + AI Agent + Slack: When a new contact is created in HubSpot, AI Agent summarizes the contact's details and posts the summary to a designated Slack channel.
HubSpot + AI Agent + Google Sheets: Use AI to analyze customer feedback from HubSpot, then log sentiment trends into a Google Sheet for tracking and analysis.
AI Agent and HubSpot integration alternatives
About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
Related categories
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
Similar apps
Related categories
See how Latenode works
FAQ AI Agent and HubSpot
How can I connect my AI Agent account to HubSpot using Latenode?
To connect your AI Agent account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select AI Agent and click on "Connect".
- Authenticate your AI Agent and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich HubSpot contact data using AI Agent?
Yes, you can! Latenode lets you use AI Agent to analyze customer interactions and automatically update contact properties in HubSpot. This ensures accurate and up-to-date customer profiles, powered by AI.
What types of tasks can I perform by integrating AI Agent with HubSpot?
Integrating AI Agent with HubSpot allows you to perform various tasks, including:
- Automatically categorize new HubSpot contacts based on AI analysis.
- Generate personalized email content for HubSpot campaigns with AI.
- Analyze customer feedback data from HubSpot and identify key trends.
- Automatically assign leads in HubSpot based on AI-driven scoring.
- Summarize customer interactions from HubSpot and create AI-driven reports.
How does Latenode enhance AI Agent's data analysis capabilities?
Latenode allows AI Agent to process data from multiple sources, not just HubSpot, enriching insights with broader context. JavaScript blocks further expand AI capabilities.
Are there any limitations to the AI Agent and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- AI Agent's analysis is limited by the data available in HubSpot.
- Real-time updates depend on the speed and reliability of the APIs.
- Complex AI workflows may require advanced Latenode skills.