How to connect AI: Perplexity and Google Business Profile
Create a New Scenario to Connect AI: Perplexity and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a AI: Perplexity, triggered by another scenario, or executed manually (for testing purposes). In most cases, AI: Perplexity or Google Business Profile will be your first step. To do this, click "Choose an app," find AI: Perplexity or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the AI: Perplexity Node
Select the AI: Perplexity node from the app selection panel on the right.

AI: Perplexity
Configure the AI: Perplexity
Click on the AI: Perplexity node to configure it. You can modify the AI: Perplexity URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the AI: Perplexity node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the AI: Perplexity and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the AI: Perplexity and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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AI: Perplexity
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Webhook response

Save and Activate the Scenario
After configuring AI: Perplexity, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the AI: Perplexity and Google Business Profile integration works as expected. Depending on your setup, data should flow between AI: Perplexity and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect AI: Perplexity and Google Business Profile
Google Business Profile + AI: Perplexity + Slack: When a new or updated review is posted on Google Business Profile, Perplexity AI generates a chat completion (answer). This answer, along with the original review, is sent to a Slack channel for review.
Google Business Profile + AI: Perplexity + Google Sheets: When a new or updated review is posted on Google Business Profile, Perplexity AI generates an answer. This answer, along with the original review content, is added as a new row to a Google Sheet for analysis and record-keeping.
AI: Perplexity and Google Business Profile integration alternatives
About AI: Perplexity
Integrate Perplexity AI in Latenode to automate research and content creation. Get instant, accurate answers and summaries inside your workflows. Use AI: Perplexity to enrich data, generate reports, or classify information. Automate complex tasks by combining AI results with other apps and logic in Latenode.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ AI: Perplexity and Google Business Profile
How can I connect my AI: Perplexity account to Google Business Profile using Latenode?
To connect your AI: Perplexity account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select AI: Perplexity and click on "Connect".
- Authenticate your AI: Perplexity and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update my Google Business Profile with AI-generated content?
Yes, you can! Latenode allows you to use AI: Perplexity to generate content and automatically post it to your Google Business Profile, saving you time and keeping your profile fresh.
What types of tasks can I perform by integrating AI: Perplexity with Google Business Profile?
Integrating AI: Perplexity with Google Business Profile allows you to perform various tasks, including:
- Generate engaging posts for your Google Business Profile using AI: Perplexity.
- Analyze customer reviews and create automated responses using AI: Perplexity.
- Automatically update business information on your Google Business Profile.
- Monitor competitor activity and generate insights via AI: Perplexity.
- Schedule and publish content to your Google Business Profile using a workflow.
How does Latenode enhance AI: Perplexity's data extraction capabilities?
Latenode lets you combine AI: Perplexity with other tools, parse data, and automate actions based on the extracted insights — all visually.
Are there any limitations to the AI: Perplexity and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by AI: Perplexity and Google Business Profile APIs may affect performance.
- Access to certain AI: Perplexity features may depend on your subscription plan.
- The accuracy of AI-generated content is dependent on the quality of input data.