Airtable and Customer.io Integration

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Airtable + Customer.io integration

Connect Airtable and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Airtable

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Airtable and Customer.io

Create a New Scenario to Connect Airtable and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Airtable, triggered by another scenario, or executed manually (for testing purposes). In most cases, Airtable or Customer.io will be your first step. To do this, click "Choose an app," find Airtable or Customer.io, and select the appropriate trigger to start the scenario.

Add the Airtable Node

Select the Airtable node from the app selection panel on the right.

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Airtable

Configure the Airtable

Click on the Airtable node to configure it. You can modify the Airtable URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Airtable

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Connect Airtable

Sign In
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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Airtable node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Airtable

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

Sign In
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Run node once

Configure the Airtable and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Connect Customer.io

Customer.io Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

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Run node once

Set Up the Airtable and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Customer.io

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Trigger on Webhook

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Airtable

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Webhook response

Save and Activate the Scenario

After configuring Airtable, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Airtable and Customer.io integration works as expected. Depending on your setup, data should flow between Airtable and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Airtable and Customer.io

Airtable + Customer.io + Slack: When a new record is added in Airtable, a new customer profile is created or updated in Customer.io. Subsequently, a message is sent to a dedicated Slack channel to notify the team about the new customer.

Customer.io + Airtable + Google Sheets: When a customer event is tracked in Customer.io, customer data is updated in Airtable. Then, key metrics derived from the Airtable data are summarized and updated in a Google Sheet for reporting purposes.

Airtable and Customer.io integration alternatives

About Airtable

Sync Airtable data with other apps via Latenode for automated updates. Use Airtable as a flexible database and trigger workflows based on record changes. Automate reporting, inventory updates, and more by connecting Airtable to other services like CRMs or accounting software in Latenode. Customize with JavaScript for complex logic.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Airtable and Customer.io

How can I connect my Airtable account to Customer.io using Latenode?

To connect your Airtable account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Airtable and click on "Connect".
  • Authenticate your Airtable and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Airtable records to Customer.io?

Yes, you can! Latenode's real-time triggers instantly sync new Airtable records to Customer.io, automating customer onboarding and personalized messaging. Create powerful workflows without coding!

What types of tasks can I perform by integrating Airtable with Customer.io?

Integrating Airtable with Customer.io allows you to perform various tasks, including:

  • Adding new Airtable records as Customer.io profiles.
  • Updating Customer.io profiles when Airtable records change.
  • Triggering personalized email campaigns from Airtable data.
  • Segmenting Customer.io users based on Airtable fields.
  • Creating Airtable records from Customer.io events.

HowdoesLatenodehandleAirtable'sAPIratelimits?

Latenode automatically manages Airtable's API rate limits using built-in queueing and error handling, ensuring reliable data synchronization at scale.

Are there any limitations to the Airtable and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript coding.
  • Historical data migration might need a custom solution.
  • Attachments larger than 25MB require special handling.

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