How to connect Airtable and Google Business Profile
Create a New Scenario to Connect Airtable and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Airtable, triggered by another scenario, or executed manually (for testing purposes). In most cases, Airtable or Google Business Profile will be your first step. To do this, click "Choose an app," find Airtable or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Airtable Node
Select the Airtable node from the app selection panel on the right.

Airtable
Configure the Airtable
Click on the Airtable node to configure it. You can modify the Airtable URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Airtable node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Airtable and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Airtable and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Airtable
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Webhook response

Save and Activate the Scenario
After configuring Airtable, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Airtable and Google Business Profile integration works as expected. Depending on your setup, data should flow between Airtable and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Airtable and Google Business Profile
Google Business Profile + Airtable + Slack: When a new or updated review is posted on Google Business Profile, the review details are stored in Airtable, and a notification is sent to a Slack channel.
Google Business Profile + Airtable + Google Sheets: Track Google Business Profile reviews in Airtable. New reviews in Airtable trigger adding a new row in Google Sheets for monthly performance reports.
Airtable and Google Business Profile integration alternatives
About Airtable
Sync Airtable data with other apps via Latenode for automated updates. Use Airtable as a flexible database and trigger workflows based on record changes. Automate reporting, inventory updates, and more by connecting Airtable to other services like CRMs or accounting software in Latenode. Customize with JavaScript for complex logic.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Airtable and Google Business Profile
How can I connect my Airtable account to Google Business Profile using Latenode?
To connect your Airtable account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Airtable and click on "Connect".
- Authenticate your Airtable and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from Airtable?
Yes, you can! Latenode lets you automate updates using a visual interface, ensuring your Google Business Profile always reflects the latest data from Airtable. Save time and maintain accuracy effortlessly.
What types of tasks can I perform by integrating Airtable with Google Business Profile?
Integrating Airtable with Google Business Profile allows you to perform various tasks, including:
- Updating Google Business Profile hours based on Airtable schedules.
- Posting new Airtable records as Google Business Profile updates.
- Creating Airtable records from new Google Business Profile reviews.
- Managing location details on Google Business Profile using Airtable data.
- Syncing product information between Airtable and Google Business Profile.
How secure is my Airtable data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, to protect your Airtable data during integration and workflow execution.
Are there any limitations to the Airtable and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Airtable and Google Business Profile may affect large data transfers.
- Complex data transformations may require JavaScript knowledge.
- Real-time updates depend on the polling frequency set within the workflow.