How to connect AITable and Google Business Profile
Create a New Scenario to Connect AITable and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a AITable, triggered by another scenario, or executed manually (for testing purposes). In most cases, AITable or Google Business Profile will be your first step. To do this, click "Choose an app," find AITable or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the AITable Node
Select the AITable node from the app selection panel on the right.

AITable
Add the Google Business Profile Node
Next, click the plus (+) icon on the AITable node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the AITable and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the AITable and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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AITable
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Webhook response

Save and Activate the Scenario
After configuring AITable, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the AITable and Google Business Profile integration works as expected. Depending on your setup, data should flow between AITable and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect AITable and Google Business Profile
AITable + Google Business Profile + Slack: When a new record is created in AITable, indicating a potential update for a Google Business Profile, a post is created in Google Business Profile. A message is then sent to a designated Slack channel to notify the team for review.
Google Business Profile + AITable + Google Sheets: When a new or updated review is received in Google Business Profile, the review details are recorded in AITable. Subsequently, the review content and a calculated overall score are added as a new row in Google Sheets for tracking.
AITable and Google Business Profile integration alternatives
About AITable
Manage project data in AITable and sync it with Latenode for powerful automation. Update databases, trigger notifications, or generate reports based on AITable changes. Latenode adds logic and integrations, creating workflows that AITable alone can't provide. Scale custom apps with ease, paying only for execution time.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ AITable and Google Business Profile
How can I connect my AITable account to Google Business Profile using Latenode?
To connect your AITable account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select AITable and click on "Connect".
- Authenticate your AITable and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate review responses using AITable and Google Business Profile?
Yes, you can! Latenode’s AI integration lets you analyze reviews stored in AITable and automatically generate personalized responses via Google Business Profile, saving time and boosting customer engagement.
What types of tasks can I perform by integrating AITable with Google Business Profile?
Integrating AITable with Google Business Profile allows you to perform various tasks, including:
- Automatically update Google Business Profile information from AITable records.
- Track and analyze customer reviews stored in AITable.
- Create reports on Google Business Profile performance within AITable.
- Trigger alerts in AITable based on new Google Business Profile reviews.
- Schedule Google Business Profile posts using data from your AITable.
Can I filter data from AITable before updating my Google Business Profile?
Yes, Latenode allows advanced filtering and data transformation using JavaScript blocks before updating Google Business Profile, ensuring only accurate data syncs.
Are there any limitations to the AITable and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile API may affect high-volume workflows.
- Complex data transformations might require advanced JavaScript knowledge.
- Initial setup requires properly configuring API keys for both services.