How to connect AITable and HubSpot
Create a New Scenario to Connect AITable and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a AITable, triggered by another scenario, or executed manually (for testing purposes). In most cases, AITable or HubSpot will be your first step. To do this, click "Choose an app," find AITable or HubSpot, and select the appropriate trigger to start the scenario.

Add the AITable Node
Select the AITable node from the app selection panel on the right.

AITable
Add the HubSpot Node
Next, click the plus (+) icon on the AITable node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the AITable and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the AITable and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring AITable, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the AITable and HubSpot integration works as expected. Depending on your setup, data should flow between AITable and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect AITable and HubSpot
AITable + HubSpot + Slack: When a new record is added to AITable, a contact is created in HubSpot. Then, a notification is sent to a Slack channel to alert the sales team about the new lead.
HubSpot + AITable + Google Sheets: When a new contact is created in HubSpot, the contact details are added as a new record in AITable. Afterwards, the same data is logged in a Google Sheet for lead source tracking.
AITable and HubSpot integration alternatives
About AITable
Manage project data in AITable and sync it with Latenode for powerful automation. Update databases, trigger notifications, or generate reports based on AITable changes. Latenode adds logic and integrations, creating workflows that AITable alone can't provide. Scale custom apps with ease, paying only for execution time.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ AITable and HubSpot
How can I connect my AITable account to HubSpot using Latenode?
To connect your AITable account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select AITable and click on "Connect".
- Authenticate your AITable and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts from AITable data?
Yes, you can! Latenode lets you map AITable fields to HubSpot properties, automating contact updates & keeping your CRM data synchronized without manual entry.
What types of tasks can I perform by integrating AITable with HubSpot?
Integrating AITable with HubSpot allows you to perform various tasks, including:
- Create new HubSpot contacts from new AITable records automatically.
- Update HubSpot deals based on changes in AITable project statuses.
- Trigger email campaigns in HubSpot when data is added to AITable.
- Sync AITable form submissions directly into HubSpot contact lists.
- Enrich HubSpot contact data using AI-powered analysis of AITable data.
Can I use custom JavaScript functions to transform AITable data?
Yes! Latenode's code blocks allow you to transform AITable data with custom JavaScript before syncing with HubSpot.
Are there any limitations to the AITable and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Rate limits of AITable and HubSpot APIs apply.
- Historical data migration requires custom workflow design.