How to connect Amazon SNS and Google Business Profile
Create a New Scenario to Connect Amazon SNS and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Amazon SNS, triggered by another scenario, or executed manually (for testing purposes). In most cases, Amazon SNS or Google Business Profile will be your first step. To do this, click "Choose an app," find Amazon SNS or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Amazon SNS Node
Select the Amazon SNS node from the app selection panel on the right.

Amazon SNS
Configure the Amazon SNS
Click on the Amazon SNS node to configure it. You can modify the Amazon SNS URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Amazon SNS node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Amazon SNS and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Amazon SNS and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Amazon SNS, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Amazon SNS and Google Business Profile integration works as expected. Depending on your setup, data should flow between Amazon SNS and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Amazon SNS and Google Business Profile
Google Business Profile + Amazon SNS + Slack: When a new review is posted on Google Business Profile, trigger an Amazon SNS notification. The SNS notification then triggers a Slack message to store managers, alerting them of the new review.
Google Business Profile + AI Agent + Amazon SNS: A new review on Google Business Profile triggers an AI Agent to summarize the review. Based on the AI's sentiment analysis, a notification is sent via Amazon SNS for critical reviews requiring quick business response.
Amazon SNS and Google Business Profile integration alternatives
About Amazon SNS
Use Amazon SNS in Latenode to build automated notification systems. Trigger SMS, email, or push notifications based on events in your workflows. Centralize alerts across apps and avoid missing critical updates. Combine with Latenode's no-code tools and JavaScript for customized routing and content based on real-time data.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Amazon SNS and Google Business Profile
How can I connect my Amazon SNS account to Google Business Profile using Latenode?
To connect your Amazon SNS account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Amazon SNS and click on "Connect".
- Authenticate your Amazon SNS and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get SMS alerts for new Google reviews using the integration?
Yes, you can! Latenode allows real-time SMS alerts using Amazon SNS for new Google Business Profile reviews. Build advanced workflows to instantly notify your team, improving customer response time.
What types of tasks can I perform by integrating Amazon SNS with Google Business Profile?
Integrating Amazon SNS with Google Business Profile allows you to perform various tasks, including:
- Send SMS alerts for new Google Business Profile reviews.
- Post automated responses to reviews via Amazon SNS triggers.
- Aggregate sentiment analysis from reviews and send digest reports.
- Trigger Amazon SNS notifications for listing updates.
- Monitor competitor location updates and send alerts.
HowdoIhandleSNSmessagefailureswithLatenodeintegration?
Latenode offers robust error handling, allowing you to configure retry logic for failed Amazon SNS messages, ensuring reliable delivery and preventing data loss.
Are there any limitations to the Amazon SNS and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Amazon SNS and Google Business Profile apply.
- Complex workflows may require JavaScript for advanced data manipulation.
- Initial setup requires valid credentials for both services.