How to connect Apify and Google Business Profile
Create a New Scenario to Connect Apify and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Apify, triggered by another scenario, or executed manually (for testing purposes). In most cases, Apify or Google Business Profile will be your first step. To do this, click "Choose an app," find Apify or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Apify Node
Select the Apify node from the app selection panel on the right.

Apify
Add the Google Business Profile Node
Next, click the plus (+) icon on the Apify node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Apify and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Apify and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Apify
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Apify, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Apify and Google Business Profile integration works as expected. Depending on your setup, data should flow between Apify and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Apify and Google Business Profile
Google Business Profile + Apify + Slack: Monitor a competitor's Google Business Profile for new or updated reviews. Scrape the review content using Apify to extract key information. Then, send a notification with the scraped data to a designated Slack channel.
Apify + Google Business Profile + Google Sheets: Scrape Google Business Profile review data using Apify. Then add the extracted review information, such as reviewer name and review text, as a new row in a Google Sheet for tracking and analysis.
Apify and Google Business Profile integration alternatives
About Apify
Use Apify in Latenode to extract web data at scale for lead generation, market research, and more. Apify handles complex scraping, while Latenode orchestrates the data: trigger workflows, transform results with AI, and send data to any app. Automate web actions visually and affordably.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Apify and Google Business Profile
How can I connect my Apify account to Google Business Profile using Latenode?
To connect your Apify account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Apify and click on "Connect".
- Authenticate your Apify and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I monitor competitor pricing using Apify and Google Business Profile integration?
Yes, you can! Latenode's visual editor simplifies building a workflow to extract competitor pricing data from Apify and publish updates to your Google Business Profile.
What types of tasks can I perform by integrating Apify with Google Business Profile?
Integrating Apify with Google Business Profile allows you to perform various tasks, including:
- Automatically updating business hours based on Apify data extraction.
- Monitoring customer reviews and responding via automated workflows.
- Aggregating competitor data and adjusting your profile accordingly.
- Scheduling posts with content generated using Apify data insights.
- Tracking local search rankings and optimizing your profile content.
Can I use custom JavaScript code with Apify on Latenode?
Yes, Latenode allows you to enhance your Apify integrations with custom JavaScript code for advanced data manipulation and logic.
Are there any limitations to the Apify and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Apify and Google Business Profile APIs.
- Certain data fields may not be fully accessible through the APIs.
- Complex data transformations may require custom JavaScript code.