How to connect Apify and Serper
Create a New Scenario to Connect Apify and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Apify, triggered by another scenario, or executed manually (for testing purposes). In most cases, Apify or Serper will be your first step. To do this, click "Choose an app," find Apify or Serper, and select the appropriate trigger to start the scenario.

Add the Apify Node
Select the Apify node from the app selection panel on the right.

Apify
Add the Serper Node
Next, click the plus (+) icon on the Apify node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

Apify
⚙
Serper
Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Apify and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Apify and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Serper
Trigger on Webhook
⚙
Apify
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Apify, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Apify and Serper integration works as expected. Depending on your setup, data should flow between Apify and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Apify and Serper
Apify + Serper + Google Sheets: This workflow starts by running an Apify actor to scrape product data. Then, Serper is used to check the search engine rankings for the product. Finally, all the gathered information, including the scraped data and search rankings, are logged into a Google Sheets spreadsheet for easy access and sharing.
Apify + Serper + Slack: Apify monitors brand mentions and extracts relevant contact details. Serper then analyzes the sentiment associated with those mentions. Based on the extracted information and sentiment analysis, Slack sends alerts with contact details to the sales team, enabling quick follow-up on important brand mentions.
Apify and Serper integration alternatives
About Apify
Use Apify in Latenode to extract web data at scale for lead generation, market research, and more. Apify handles complex scraping, while Latenode orchestrates the data: trigger workflows, transform results with AI, and send data to any app. Automate web actions visually and affordably.
Similar apps
Related categories
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
Similar apps
Related categories
See how Latenode works
FAQ Apify and Serper
How can I connect my Apify account to Serper using Latenode?
To connect your Apify account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Apify and click on "Connect".
- Authenticate your Apify and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I extract SERP data then enrich leads via Apify?
Yes, with Latenode! Automate SERP extraction via Serper, then use Apify to enrich lead data. Latenode's visual editor and scaling options make complex workflows simple and efficient.
What types of tasks can I perform by integrating Apify with Serper?
Integrating Apify with Serper allows you to perform various tasks, including:
- Automating web scraping based on search engine results.
- Monitoring competitor keyword rankings and web presence.
- Building datasets of product information from e-commerce sites.
- Generating leads from search results and social media profiles.
- Creating custom reports on SEO performance and market trends.
Can I use Apify actors to process data extracted from Serper results?
Yes! Latenode enables seamless data transfer. Chain Serper extractions to Apify actors for advanced processing using JavaScript or AI steps.
Are there any limitations to the Apify and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of both Apify and Serper still apply.
- Complex data transformations may require JavaScript knowledge.
- Large-scale scraping can consume significant Latenode resources.