How to connect Apollo and Google Business Profile
Create a New Scenario to Connect Apollo and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Apollo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Apollo or Google Business Profile will be your first step. To do this, click "Choose an app," find Apollo or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Apollo Node
Select the Apollo node from the app selection panel on the right.

Apollo
Add the Google Business Profile Node
Next, click the plus (+) icon on the Apollo node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Apollo and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Apollo and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Apollo, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Apollo and Google Business Profile integration works as expected. Depending on your setup, data should flow between Apollo and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Apollo and Google Business Profile
Apollo + Google Business Profile + Slack: When a new contact is added in Apollo, their profile information is used to create a post in Google Business Profile. A notification is then sent to a designated Slack channel to inform the sales team of the new post.
Google Business Profile + Apollo + Google Sheets: When a new or updated review is received in Google Business Profile, the workflow searches for related contacts in Apollo using information from the review. The review details and Apollo contact information are then added to a Google Sheet for tracking and analysis.
Apollo and Google Business Profile integration alternatives
About Apollo
Need precise location data? Integrate Apollo into Latenode workflows to automatically geocode addresses or enrich customer profiles with location insights. Automate data validation and routing based on geographic parameters. Use Latenode's visual editor to build scalable location-aware processes without complex coding.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Apollo and Google Business Profile
How can I connect my Apollo account to Google Business Profile using Latenode?
To connect your Apollo account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Apollo and click on "Connect".
- Authenticate your Apollo and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Apollo leads with Google Business Profile data?
Yes, easily! Latenode allows you to automatically enrich Apollo leads using Google Business Profile data. Improve lead quality and personalization via no-code workflows, saving time and resources.
What types of tasks can I perform by integrating Apollo with Google Business Profile?
Integrating Apollo with Google Business Profile allows you to perform various tasks, including:
- Automatically update Apollo contact info with Google Business Profile details.
- Create Apollo tasks when new Google Business Profile reviews are received.
- Enrich lead data in Apollo based on location data from Google Business Profile.
- Send personalized follow-up emails via Apollo after Google Business Profile interactions.
- Trigger automated reports in Apollo based on Google Business Profile metrics.
HowdoIautomaticalyupdatecontactsinApollowithGoogleBusinessProfileinfo?
Latenode simplifies this! Use the visual editor to map fields between Apollo and Google Business Profile, ensuring data synchronization without coding.
Are there any limitations to the Apollo and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits apply based on your Apollo and Google Business Profile subscription plans.
- Complex data transformations may require custom JavaScript code.
- Initial data synchronization can take time depending on the data volume.