Attio and Serper Integration

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Enrich Attio records with real-time SEO data from Serper. Scale lead qualification by combining no-code ease with custom JavaScript functions on Latenode, paying only for execution time.

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Attio

Serper

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Attio and Serper

Create a New Scenario to Connect Attio and Serper

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Attio, triggered by another scenario, or executed manually (for testing purposes). In most cases, Attio or Serper will be your first step. To do this, click "Choose an app," find Attio or Serper, and select the appropriate trigger to start the scenario.

Add the Attio Node

Select the Attio node from the app selection panel on the right.

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Attio

Configure the Attio

Click on the Attio node to configure it. You can modify the Attio URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Attio

Sign In

Run node once

Add the Serper Node

Next, click the plus (+) icon on the Attio node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper

Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.

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Connect Serper

Sign In

Run node once

Configure the Attio and Serper Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Serper Oauth 2.0

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Select an action *

Select

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The action ID

Run node once

Set Up the Attio and Serper Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Attio, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Attio and Serper integration works as expected. Depending on your setup, data should flow between Attio and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Attio and Serper

Attio + Serper + Slack: When a new entry is created in Attio, use Serper to perform a Google search related to the entry. Then, send the search results to a Slack channel to notify the sales team.

Serper + Attio + Airtable: Use Serper to search for information about a company. Then, create a new entry in Attio with the company data and finally, create a record in Airtable with the same information.

Attio and Serper integration alternatives

About Attio

Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

See how Latenode works

FAQ Attio and Serper

How can I connect my Attio account to Serper using Latenode?

To connect your Attio account to Serper on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Attio and click on "Connect".
  • Authenticate your Attio and Serper accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich Attio contacts with Serper search data?

Yes, easily! Latenode lets you automate data enrichment, keeping your Attio contacts updated with the latest information from Serper, enhancing your sales and marketing efforts.

What types of tasks can I perform by integrating Attio with Serper?

Integrating Attio with Serper allows you to perform various tasks, including:

  • Automatically finding contact details for new Attio leads using Serper.
  • Triggering personalized email campaigns based on Serper search results.
  • Updating Attio records with relevant SEO data from Serper analysis.
  • Monitoring competitor mentions in Serper and logging them in Attio.
  • Generating lead lists in Attio based on custom Serper search queries.

How secure is Attio data when used with Latenode?

Latenode employs robust security measures, including encryption and access controls, ensuring your Attio data is protected throughout any automation.

Are there any limitations to the Attio and Serper integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Serper API usage is subject to Serper's rate limits.
  • Attio's API may have limitations on the frequency of record updates.
  • Complex data transformations may require custom JavaScript code.

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