Basin and Customer.io Integration

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Automatically add new Basin form submissions to Customer.io as contacts, triggering personalized marketing. Latenode's visual editor and affordable execution pricing make building and scaling this integration simpler and more cost-effective than ever.

Basin + Customer.io integration

Connect Basin and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Basin

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Basin and Customer.io

Create a New Scenario to Connect Basin and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Basin, triggered by another scenario, or executed manually (for testing purposes). In most cases, Basin or Customer.io will be your first step. To do this, click "Choose an app," find Basin or Customer.io, and select the appropriate trigger to start the scenario.

Add the Basin Node

Select the Basin node from the app selection panel on the right.

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Basin

Configure the Basin

Click on the Basin node to configure it. You can modify the Basin URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Basin

Sign In
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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Basin node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Run node once

Configure the Basin and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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The action ID

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Run node once

Set Up the Basin and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Basin, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Basin and Customer.io integration works as expected. Depending on your setup, data should flow between Basin and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Basin and Customer.io

Basin + Customer.io + Slack: When a new form submission is received in Basin, the user's information is used to create or update a customer profile in Customer.io and a notification is sent to a Slack channel.

Customer.io + Basin + Google Sheets: When a customer is added to a segment in Customer.io, the customer data is submitted to a Basin form, and the submission data is saved to a Google Sheets spreadsheet.

Basin and Customer.io integration alternatives

About Basin

Use Basin inside Latenode to capture form submissions without server-side code. Connect form data to any app via REST API or Webhooks, triggering automated workflows. Validate, transform, and route data with Latenode's visual editor, enhancing lead management and data collection, and avoiding back-end setup.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Basin and Customer.io

How can I connect my Basin account to Customer.io using Latenode?

To connect your Basin account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Basin and click on "Connect".
  • Authenticate your Basin and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized email campaigns from Basin submissions?

Yes, you can! Latenode allows you to trigger Customer.io campaigns based on Basin form data, creating personalized customer experiences with advanced logic and data transformation.

What types of tasks can I perform by integrating Basin with Customer.io?

Integrating Basin with Customer.io allows you to perform various tasks, including:

  • Add new leads to Customer.io when a form is submitted in Basin.
  • Update user profiles in Customer.io with data from Basin forms.
  • Trigger personalized email sequences based on Basin submission data.
  • Segment users in Customer.io based on specific form responses.
  • Send internal notifications for high-priority Basin form submissions.

How easily can I process file attachments from Basin in Latenode?

Latenode simplifies file processing! You can automatically parse file attachments from Basin submissions using built-in tools and custom JavaScript functions.

Are there any limitations to the Basin and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex form structures in Basin may require custom parsing logic.
  • Customer.io rate limits may affect high-volume data transfers.
  • Advanced segmentation in Customer.io requires properly formatted data from Basin.

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