How to connect Basin and Facebook Conversions
Create a New Scenario to Connect Basin and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Basin, triggered by another scenario, or executed manually (for testing purposes). In most cases, Basin or Facebook Conversions will be your first step. To do this, click "Choose an app," find Basin or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Basin Node
Select the Basin node from the app selection panel on the right.


Basin

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Basin node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Basin and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Basin and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Basin
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Basin, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Basin and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Basin and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Basin and Facebook Conversions
Basin + Facebook Conversions + Google Sheets: When a new submission is received in Basin, the data is sent to Facebook Conversions as an event and simultaneously added as a new row in Google Sheets for tracking and analysis.
Basin + Facebook Conversions + Slack: Upon receiving a new form submission in Basin, a conversion event is sent to Facebook Conversions. Then, a notification with the form data is sent to a designated Slack channel to alert the marketing team.
Basin and Facebook Conversions integration alternatives

About Basin
Use Basin inside Latenode to capture form submissions without server-side code. Connect form data to any app via REST API or Webhooks, triggering automated workflows. Validate, transform, and route data with Latenode's visual editor, enhancing lead management and data collection, and avoiding back-end setup.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Basin and Facebook Conversions
How can I connect my Basin account to Facebook Conversions using Latenode?
To connect your Basin account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Basin and click on "Connect".
- Authenticate your Basin and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook Conversion events?
Yes, you can! Latenode allows you to trigger Facebook Conversion events directly from Basin form submissions,enabling accurate ad campaign tracking and optimization using no-code blocks or custom JavaScript.
What types of tasks can I perform by integrating Basin with Facebook Conversions?
Integrating Basin with Facebook Conversions allows you to perform various tasks, including:
- Log new Basin form submissions as lead events in Facebook Conversions.
- Update Facebook Conversions with customer data captured via Basin forms.
- Trigger custom conversion events in Facebook based on specific form answers.
- Send personalized thank you messages after successful Facebook Conversion events.
- Analyze form submission trends and optimize Facebook ad campaigns accordingly.
How does Latenode handle data privacy when integrating Basin?
Latenode provides tools to ensure data privacy, including data masking, encryption, and compliance configurations, allowing you to control data flow between Basin and Facebook Conversions.
Are there any limitations to the Basin and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript code.
- Real-time data synchronization depends on API rate limits of both services.
- Historical data migration between Basin and Facebook requires separate handling.