How to connect Basin and Google Business Profile
Create a New Scenario to Connect Basin and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Basin, triggered by another scenario, or executed manually (for testing purposes). In most cases, Basin or Google Business Profile will be your first step. To do this, click "Choose an app," find Basin or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Basin Node
Select the Basin node from the app selection panel on the right.


Basin

Add the Google Business Profile Node
Next, click the plus (+) icon on the Basin node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Basin and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Basin and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Basin
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Basin, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Basin and Google Business Profile integration works as expected. Depending on your setup, data should flow between Basin and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Basin and Google Business Profile
Basin + Google Business Profile + Slack: When a new submission is received in Basin, a thank you post is created on Google Business Profile, and a notification is sent to a Slack channel.
Google Business Profile + Basin + Google Sheets: When a new review is created or updated on Google Business Profile or a new form is submitted via Basin, the data is added as a new row in a Google Sheet for performance monitoring.
Basin and Google Business Profile integration alternatives

About Basin
Use Basin inside Latenode to capture form submissions without server-side code. Connect form data to any app via REST API or Webhooks, triggering automated workflows. Validate, transform, and route data with Latenode's visual editor, enhancing lead management and data collection, and avoiding back-end setup.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Basin and Google Business Profile
How can I connect my Basin account to Google Business Profile using Latenode?
To connect your Basin account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Basin and click on "Connect".
- Authenticate your Basin and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified of new Basin submissions in GBP?
Yes, you can! Latenode enables real-time notifications in GBP for new Basin submissions. Leverage visual workflows for instant alerts, streamlining your business communication and response times.
What types of tasks can I perform by integrating Basin with Google Business Profile?
Integrating Basin with Google Business Profile allows you to perform various tasks, including:
- Automatically create GBP posts from new Basin form submissions.
- Update GBP contact information using Basin form data.
- Trigger personalized email sequences based on GBP reviews collected via Basin.
- Log GBP customer interactions into a Basin-connected database.
- Send internal notifications for negative GBP reviews captured via Basin.
How does Latenode enhance Basin integration capabilities?
Latenode expands Basin with advanced logic, AI, and custom JavaScript, enabling complex workflows beyond simple data transfer and unlocking powerful automation.
Are there any limitations to the Basin and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Image uploads from Basin to Google Business Profile posts have size restrictions.
- Real-time sync depends on the polling interval of the Google Business Profile API.
- Custom field mapping requires familiarity with Google Business Profile API data structures.