Bigin by Zoho CRM and Deepgram Integration

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Automatically transcribe sales calls from Bigin by Zoho CRM using Deepgram to analyze customer sentiment. Build on Latenode with visual logic, or scale with JavaScript, paying only for execution time.

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Bigin by Zoho CRM

Deepgram

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Bigin by Zoho CRM and Deepgram

Create a New Scenario to Connect Bigin by Zoho CRM and Deepgram

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Deepgram will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Deepgram, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node

Select the Bigin by Zoho CRM node from the app selection panel on the right.

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Configure the Bigin by Zoho CRM

Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Deepgram Node

Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Deepgram from the list of available apps, and choose the action you need from the list of nodes within Deepgram.

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Authenticate Deepgram

Now, click the Deepgram node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Deepgram settings. Authentication allows you to use Deepgram through Latenode.

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Configure the Bigin by Zoho CRM and Deepgram Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Bigin by Zoho CRM and Deepgram Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Bigin by Zoho CRM, Deepgram, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Deepgram integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Deepgram (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Bigin by Zoho CRM and Deepgram

Bigin by Zoho CRM + Deepgram + Slack: When a new contact is added to Bigin by Zoho CRM, use Deepgram to transcribe a prerecorded sales call from a provided URL. Then, send a message to a designated Slack channel summarizing the call transcription for team review.

Deepgram + Bigin by Zoho CRM + Zoho Cliq: When a customer support call audio file URL is provided, Deepgram summarizes the audio. The summary, along with a sentiment analysis (if available through Deepgram's API), is then posted to a Zoho Cliq channel for internal review and action.

Bigin by Zoho CRM and Deepgram integration alternatives

About Bigin by Zoho CRM

Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.

About Deepgram

Need to transcribe audio/video inside your Latenode automations? Deepgram offers fast, accurate speech-to-text. Connect it to your workflows for automated meeting summaries, content analysis, or customer support monitoring. Fine-tune results with custom vocabularies, all within Latenode's visual interface and code blocks.

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FAQ Bigin by Zoho CRM and Deepgram

How can I connect my Bigin by Zoho CRM account to Deepgram using Latenode?

To connect your Bigin by Zoho CRM account to Deepgram on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Bigin by Zoho CRM and click on "Connect".
  • Authenticate your Bigin by Zoho CRM and Deepgram accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I analyze call recordings stored against Bigin contacts?

Yes, you can! Latenode automates this, extracting audio files, transcribing them with Deepgram, and updating contact records with insights. Get better data faster!

What types of tasks can I perform by integrating Bigin by Zoho CRM with Deepgram?

Integrating Bigin by Zoho CRM with Deepgram allows you to perform various tasks, including:

  • Automatically transcribe customer service calls and log summaries in Bigin.
  • Analyze call sentiment to identify at-risk accounts and alert sales teams.
  • Extract key topics discussed during sales calls and tag relevant deals.
  • Create searchable transcripts of all customer interactions stored in Bigin.
  • Trigger follow-up tasks based on keywords detected in Deepgram transcripts.

How does Latenode handle Bigin by Zoho CRM API rate limits?

Latenode manages API calls efficiently, using queues and error handling to prevent hitting rate limits, ensuring smooth, reliable automation.

Are there any limitations to the Bigin by Zoho CRM and Deepgram integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Deepgram transcription accuracy depends on audio quality.
  • Large audio files may increase workflow execution time.
  • Custom field updates in Bigin by Zoho CRM require correct API names.

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