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Automatically update Bigin by Zoho CRM with lead source and behavior data from Google Analytics. Latenode's visual editor and affordable execution pricing make optimizing sales pipelines simple. Get deeper insights, faster.
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Create a New Scenario to Connect Bigin by Zoho CRM and Google Analytics
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Google Analytics will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.
Bigin by Zoho CRM
Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Bigin by Zoho CRM
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Bigin by Zoho CRM and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Bigin by Zoho CRM
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Google Analytics, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Bigin by Zoho CRM and Google Analytics integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Bigin by Zoho CRM + Google Analytics + Slack: When a new contact is created in Bigin by Zoho CRM, track the lead source in Google Analytics, and send a personalized welcome message to the new contact via Slack.
Google Analytics + Bigin by Zoho CRM + Google Sheets: When a new key event is created in Google Analytics (representing a website conversion), create a new contact in Bigin by Zoho CRM and log the conversion details in a Google Sheet.
About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Bigin by Zoho CRM account to Google Analytics using Latenode?
To connect your Bigin by Zoho CRM account to Google Analytics on Latenode, follow these steps:
Can I track leads from Bigin by Zoho CRM in Google Analytics?
Yes, you can! Latenode automates this, sending lead data from Bigin by Zoho CRM to Google Analytics. Gain insights into lead sources and behavior to improve marketing strategies.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Google Analytics?
Integrating Bigin by Zoho CRM with Google Analytics allows you to perform various tasks, including:
How secure is connecting Bigin by Zoho CRM to Google Analytics?
Latenode uses secure authentication protocols. Your Bigin by Zoho CRM and Google Analytics credentials are encrypted and never stored in plain text, ensuring data privacy.
Are there any limitations to the Bigin by Zoho CRM and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: